RESTON, Va., July 21, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, and Spectrum Reach, the
advertising sales business of Charter Communications, Inc. (NASDAQ:
CHTR), today announced Spectrum Reach is transitioning to the use
of Comscore as its preferred source for local audience measurement
currency, beginning in its Southeast region.
"The industry is ripe to move past traditional measurement
models of age and gender to more data-driven, audience-based
metrics," said Beth Plummer,
Spectrum Reach Senior Vice President and Chief Revenue Officer.
"Spectrum Reach believes that diversity in currency is necessary,
and Comscore provides the most reliable local viewership data. When
customers want to buy specific audiences, not ratings, and get
back-end attribution, the data has to be granular. Comscore has the
most granular and stable data in local TV markets."
Television currency is the means by which buyers and sellers of
advertising inventory transact business. Through Comscore, they can
quantify their multiscreen behavior and make business decisions
using data-driven, audience-based impressions for television.
"The industry knows the future needs a different means to
measure, transact and evaluate success in media. We are proud to be
a leading currency in the marketplace, have signed many new
partners, and look forward to working closely with Spectrum Reach
as their preferred source for local audience measurement." said
Carol Hinnant, Chief Revenue
Officer, Comscore.
Strong Automotive Merchandising, a Spectrum Reach client who
buys media on behalf of Tier 3 Automotive dealers nationwide, also
has moved exclusively to buying on Comscore's television currency
in the Southeast region.
"We were pleased to work with our partners at Spectrum Reach and
Comscore during this currency transition," said John Paul Strong, Strong Automotive
Merchandising Owner and Chief Executive Officer. "The stability and
reliability of Comscore census-based measurement allows my clients
the greatest opportunity for effective media investment."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
About Charter
Charter Communications,
Inc. (NASDAQ:CHTR) is a leading broadband connectivity company
and cable operator serving more than 31 million customers in 41
states through its Spectrum brand. Over an advanced communications
network, the company offers a full range of state-of-the-art
residential and business services including Spectrum Internet®, TV,
Mobile and Voice.
For small and medium-sized companies, Spectrum Business®
delivers the same suite of broadband products and services coupled
with special features and applications to enhance productivity,
while for larger businesses and government entities, Spectrum
Enterprise provides highly customized, fiber-based solutions.
Spectrum Reach® delivers tailored advertising and production for
the modern media landscape. The company also distributes
award-winning news coverage, sports and high-quality original
programming to its customers through Spectrum Networks and Spectrum
Originals. More information about Charter can be found
at corporate.charter.com.
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SOURCE Comscore