FORT LEE, N.J., May 3, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Vocal, announced the launch of Color is Pride: The True Colors
Challenge, its second brand marketing collaboration with Moleskine,
the legendary brand whose notebooks serve the creative community by
helping them draw inspiration and cultivate their talents.
Color is Pride: The True Colors Challenge is a poetry contest
aimed at providing a platform for personal expression and pride.
The Challenge prompts Vocal creators to share original poems
inspired by the idea of color—however they choose to interpret
it—as a way to highlight the features that make them unique, and
thus reflect on the importance of diversity and inclusion. Unlike
previous Vocal Challenges, this Challenge will have 15 winners;
each will be awarded an equal sum of $2,000. This experimental change to the
distribution of Vocal's Challenge prize pool is coming at a time
when the sharing economy is part of an important discussion. In
addition to the $2,000 cash prize,
each of the 15 Challenge winners will have the opportunity to work
directly with Moleskine and be featured in their Pride Month
campaign throughout the month of June.
Commented Daniela Riccardi, CEO
of Moleskine and a Challenge judge, "We are delighted to be working
with Vocal again, as we seek to amplify our common values such as
the sharing of literacy and knowledge, together. Moleskine provides
blank spaces for creativity and imagination to take flight and,
like Vocal, we are about inspiring people to express their human
genius. With this initiative, we are pleased to invite poets
everywhere to express their individuality and celebrate their
unique voices and selves."
Also on the judging panel for the Challenge is Nickole Brown, a poet, editor, teacher, and
animal advocate. Brown, who was once the editorial assistant to the
late Hunter S. Thompson, currently
runs SunJune Literary Collaborative with her wife, poet
Jessica Jacobs, and teaches at the
Sewanee School of Letters MFA Program. To select the winners, the
judges will look for submitted poems that use an innovative
structure or traditional poetic form and creative use of language,
evoke a response, and use the concept of color effectively.
Commented Creatd COO, Laurie
Weisberg, "It is particularly exciting to be collaborating
with Moleskine once again as we continue to execute on an ongoing
initiative, slated to roll out throughout the year. Moleskine is
not only an exemplary brand in its own right, but a truly ideal
partner for Vocal. Together, we both recognize the value of
building a community of like-minded creators and their audiences,
that in turn support each of our brands and bring awareness to our
respective products and platforms."
Vocal Challenges have a unique ability to capture the hearts and
minds of the creative community and drive meaningful engagement for
brand partners and the important causes they are associated with.
Challenges combine thought-provoking story prompts and sizable
reward potential, which inspire creators and drive them toward
participation. Brands can similarly capitalize on this combined
effect by collaborating with Vocal on a sponsored Challenge,
prompting the creation of high-quality content that is centered
around the brand's mission and further disseminated through
creators' social channels and promotional outlets.
Color is Pride: The True Colors Challenge is open for
submissions through May 16, 2021, at
11:59 PM EST. Each of the 15 selected
winners will receive a $2,000 prize
as well as the opportunity to work directly with Moleskine on their
Pride Month campaign throughout the month of June, the aim of which
will be to celebrate the unique voices and perspectives of the
LGBTQ+ community.
About Moleskine
Moleskine was created as a brand in 1997, born from the heritage
of a legendary notebook used by artists and thinkers of the past
two centuries. Today, Moleskine offers a vast family of notebooks,
journals, bags, smart notebooks that connect our paper to screen,
apps, and writing tools. Together, they form an ecosystem of tools
and services which inspires imaginations, exploration, and fuels
creative practice. For more information, please visit
https://us.moleskine.com.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a
creator-first technology company and
the parent company of the Vocal
platform. Our mission is to empower
creators, entrepreneurs, and brands
through technology and partnership.
We accomplish this through Creatd's
three main business pillars: Vocal Ventures,
Creatd Partners, and Recreatd.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: IR@creatd.com
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SOURCE Creatd, Inc.