Exclusive First Small Screen Release of Hollywood Big Screen Hits
30 August 2010 - 9:34PM
Hong Kong Broadband Network Ltd ("HKBN"), a wholly owned subsidiary
of City Telecom (HK) Limited (HKSE:1137) (Nasdaq:CTEL), announced
the exclusive launch of Anyplex, a Video-On-Demand service (VOD)
for first small screen release of big screen blockbusters by major
Hollywood studios. Starting US$3 (HK$20) for 1 movie/month bundled
with our basic 29 bbTV channels package, this Anyplex service
offers an earlier window than any other pay TV services. Additional
movies are priced at less than US$3.2(HK$25)/movie on average,
whereby viewers enjoy a pre-Pay TV release window at a fraction of
the cost of a new release DVD at around US$25(HK$200)/DVD or the
cost of a movie ticket at around US$11(HK$80)/person.
Running 24/7 and updated constantly, Anyplex features the latest
Hollywood blockbusters distributed by international studios such as
Warner Brothers Entertainment, Inc. and Sony Pictures. The movies
are first premiere on TV and are in DVD quality. Subscribers can
order and watch their choice of movies anytime they see fit, and as
many times as they please within 24 hours. For details on the
upcoming movie titles available and service plans, please refer to
the appendix.
HKBN's Managing Director of Business Development, Ms. To Wai
Bing, said, "We have taken advantage of VOD technology to deliver
better value for our customers, i.e. you only pay for movies that
you want to watch rather waste money on preset movie channels that
are seldom viewed."
"Just as cinemas are going digital, the future of home
entertainment is all about content delivered digitally. Anyplex is
excited to be partnering with HKBN to provide movie lovers with the
latest world-class movies over HKBN's ultra high speed fibre
broadband service, which would exhibit the smooth delivery of
instant streaming movies from internet to home," said Mr. Ringo Lam
Wing-kwan, CEO of Anyplex.
Anyplex's upcoming blockbusters titles include "Sherlock
Holmes," "Invictus," "Valentine's Day," "The Book of Eli,"
"Legion," Death at a Funeral," "The Bounty Hunter," "The Blind
Side," "Free Willy: Escape From Pirate's Cove" and "Preacher's
Kid."
For full details of this press release, please visit:
http://reg.hkbn.net/ctigroup_admin/files_upload/PR_Anyplex_E_Final.pdf
About City Telecom/Hong Kong Broadband Network
Limited
Information on City Telecom can be found at
www.ctigroup.com.hk.
About Anyplex Hong Kong Limited
Information on Anyplex can be found at
http://www.anyplex.com
CONTACT: Hong Kong Broadband Network Limited
Corporate Communications
Ms. Jessie Cheng
+852 3145 4118
Fax: +852 2199 8372
chengcm@ctihk.com
Investor Engagement
Ms. Peggy Chan
+852 3145 6068
Fax: +852 2199 8655
investor_engagement@ctihk.com
Anyplex Hong Kong Limited
Ms. Fiona Fong, Marketing Manager
+852 9631 4739
Fax: +852 3107 0273
fionafong@anyplex.com
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