City Telecom Engages GlobalEnglish
03 January 2011 - 10:29PM
City Telecom (H.K.) Limited (HKSE:1137), (Nasdaq:CTEL) and wholly
owned subsidiary Hong Kong Broadband Network engaged GlobalEnglish
to improve our English communication skills. Whilst Chinese is our
primary language, we believe that fluent English is an essential
hygiene factor for our management grade and certain job specific
Talents. This is particularly important as our Fibre network
expands into the popular premium expatriate favored locations such
as Mid Levels, Happy Valley, Repulse Bay, etc in 2011.
We have a wide range of processes in place to improve our
workplace English, including:
- To qualify for our Management grade promotion, all new
candidates must have a minimum score of 6.5 out of 9.00 under the
International English Language Testing System (IELTS).
- We originate a project "Friday For ME" that makes it fun for
our Talents to communicate in the workplace in Mandarin and/or
English (ME) each Friday, guided by 20 designated language
ambassadors.
- In our compulsory company annual exam, English language is
tested in Hong Kong and Guangzhou.
Furthermore, we have now engaged GlobalEnglish for their
Corporate Learning Service and Personal Coaching Service for 500
Talents as part of our initial deployment. Prior to our formal
launch, we had a very successful pilot run for 46 Talents that
delivered dramatic improvements in just 40 days. We surveyed the
pilot run participants and 89% of respondents agree that
GlobalEnglish is relevant to their job and indicate they have been
able to use what they have learnt during the pilot period on the
job.
"The course materials are very comprehensive, particularly
the different learning options in the Skills Center. The
beauty of the course is its flexibility, such that users can visit
the site and carry on learning and practicing different skills
at their own pace. The course materials cater for our Talents with
different needs. With personal coaching's additional tuition and
users' commitment of time for practice, our Talent's English will
definitely improve by using GlobalEnglish," said City Telecom CEO,
William Yeung
"We are delighted to be working with City Telecom to support the
development of the business English communication skills of their
workforce by incorporating our solution into their Talent
Management programs. Companies that operate on a global scale must
be able to function as an integrated organization, and the ability
to communicate in English is central to that," said Mahesh Ram,
Senior Vice President of Corporate Sales at GlobalEnglish
Corporation. "GlobalEnglish helps companies address this
fundamental business need in a cost-effective and scalable way that
delivers maximum value to the individual and company," continued
Ram.
The detailed post 40-day feedback survey can be downloaded at:
http://reg.hkbn.net/ctigroup_admin/files_upload/CityTelecomGlobalEnglishPilotSurveyResults.pdf
For the full Press Release, please download at:
http://reg.hkbn.net/ctigroup_admin/files_upload/PRCityTelecomEngagesGlobalEnglish_E.pdf
CONTACT: City Telecom
Corporate Communications
Ms. Jessie Cheng
+852 3145 4118
Fax: +852 2199 8372
chengcm@ctihk.com
Global English
Agnes Raux, Global Accounts Director APAC
+852 98 58 32 33
agnes.raux@globalenglish.com
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