CTRA Centra Software (MM)

ViewCentral and Centra Announce Tighter Integration, Customer Deployment Peregrine Systems(R) Among the First to Leverage ViewCentral Replay Application with Centra Collaboration Solution for Customer Acquisition BOSTON, May 12 /PRNewswire/ -- ViewCentral Inc., the leader in Collaboration Management Solutions, and Centra , a leading provider of specialized application software and services for online business collaboration, announced today at the Centra Summit 2004 worldwide user conference an expanded relationship that includes tighter integration of their respective solutions. According to the companies, the recently launched ViewCentral Replay application is now integrated for use with Centra's solution for Customer Acquisition. ViewCentral vConference and vClassroom solutions for managing live online events have already been integrated with Centra. A demonstration of the ViewCentral Replay - Centra solution can be seen at the Westin Copley Place Hotel in Boston, Massachusetts, May 11 - 14, in a kiosk in Centra's Solution area. Centra for Customer Acquisition addresses every aspect of educating prospects and acquiring new customers. Centra's reliable and effective customer acquisition solution automates high touch events, extends marketing messages to prospective buyers and captures sales leads. This solution delivers Webinars and eConferences, facilitates online product launches, announcements and demos, and broadcasts communications events and cost- effective online user conferences. Web conferencing is among the fastest-growing technology markets, with revenue from the sale of these products forecasted to reach $1.5 billion in 2008, according to industry research firm IDC. Through the integration announced today, ViewCentral and Centra are seeking to help customers maximize the value of these investments. By way of this integration, customers can leverage ViewCentral Replay to re-use content captured in Web conferences enabled by Centra. ViewCentral Replay provides registration, payment and attendance tracking capabilities for recorded Web conferences. The combination of these solutions will allow customers to extend the value of their online events, while also creating a potentially new revenue stream. The integrated ViewCentral Replay - Centra solution is expected to be particularly well received by Sales and Marketing departments, where online conferences and events are becoming increasingly popular. ViewCentral and Centra solutions already have a firmly established presence in corporate training departments. Peregrine Systems, Inc., a leading provider of asset and service management solutions based in San Diego, is one of the first companies to deploy the ViewCentral Replay - Centra solution. Peregrine plans to use ViewCentral Replay to re-market content from online training events enabled by Centra. "We expect registrations for training events to increase significantly this year due to the use of ViewCentral Replay with Centra," said Kirk Herrick, Education Services Manager at Peregrine Systems. "The 24/7 availability of recorded event content will allow our global customers and partners to sign-up, pay for and view training materials around-the-clock. "We've also found that ViewCentral Replay and Centra can help us to improve employee productivity. Because registration and attendance for recorded events is all self-service at the hands of customers and partners, our staff is freed from the otherwise manual task of capturing student information and administering access to the content," concluded Herrick. "ViewCentral and Centra are benefiting from a significant transition in the conferencing industry from in-person meetings to Web-based events," said Paul Gudonis, President and CEO of Centra. "We like ViewCentral applications because they help customers to utilize our services more efficiently. The addition of ViewCentral Replay to this mix provides customers with an extraordinarily powerful way to leverage Centra's solution for Customer Acquisition." "Centra and ViewCentral share a common goal: To make Web conferencing and the management of related activities, easy and cost-effective," said Rick Ludlow, President and CEO of ViewCentral. "The tremendous growth of the Web conferencing market, led by industry leaders like Centra, has been a boon to ViewCentral business. If projections for the Web conferencing market into 2008 are accurate, we believe the Collaboration Management Solutions category, in which ViewCentral is the leader, will experience similar growth." About Centra Online business collaboration solutions from Centra create workforce efficiencies and enable organizations to share and exchange business-critical information with geographically distributed customers, partners, prospects and employees. Centra's solutions integrate real-time collaboration and departmental business processes with specialized applications that increase sales effectiveness, improve collaborative learning and accelerate enterprise application rollouts and customer acquisition initiatives. Currently available in 12 languages, Centra solutions can be deployed as on-site software or through its ASP service and are supported by an active ecosystem of value- added partners, including Siebel, PeopleSoft, SAP and Deloitte Consulting. Organizations across every major industry and market sector choose Centra, including Wyndham International, Weyerhaeuser, Underwriters Laboratories, BMW and Stanford University. Headquartered in Lexington, Massachusetts, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit http://www.centra.com/. About ViewCentral ViewCentral Inc. is the leading provider of Collaboration Management Solutions (CMS) that are empowering companies to effectively and efficiently communicate with their customers, partners and employees. ViewCentral enables industry-leading customers to schedule, automate payment and manage global events, conferences, and training. Using ViewCentral, world-class companies such as Amdocs, Autodesk, E*TRADE, Network Associates, EPRI, Peregrine Systems, Plumtree Software, Xerox, and webMethods significantly reduce the resources needed to train and communicate with customers, partners, suppliers, prospects and employees. With Web conferencing, technology and e-learning partners WebEx, Microsoft Office Live Meeting (formerly PlaceWare), Raindance, MCI, Centra, Interwise, Digitalthink, Questionmark, Brainshark, VeriSign, CyberSource and WorldPay, ViewCentral provides end-to-end conferencing and training solutions. Privately held, ViewCentral investors include Novus Ventures, Aspen Ventures and Artemis Ventures. For more information call (650) 934-8300 or visit http://www.viewcentral.com/. Centra is a registered trademark of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners. DATASOURCE: ViewCentral Inc. CONTACT: Sharon Dratch of Centra Software, +1-781-994-1151 or ; Kevin Wolf, +1-650-654-2856, for ViewCentral; or Rosie Hausler of ViewCentral, +1-650-934-8340 or Web site: http://www.viewcentral.com/

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