Dreyer's(R) Has the Scoop on Building 'Block Buddies' Across the U.S.
16 March 2006 - 12:00AM
PR Newswire (US)
Leading Ice Cream Company Will Deliver Ice Cream to 1,500
Neighborhoods This Summer OAKLAND, Calif., March 15
/PRNewswire-FirstCall/ -- From city slickers and country dwellers,
to soccer moms and empty nesters, today's communities are a rich
blend of individuals and families with different interests and
varying priorities. For some neighbors, a fence may be all they
share. With shrinking plots of common ground, it's no wonder some
neighbors today feel they lack a sense of community. Last summer,
Dreyer's was successful in bringing out the inner "Block Buddy" in
more than 150,000 neighbors across the country, with the help of a
summertime treat everyone can agree upon -- ice cream! What's more,
Dreyer's is ready to do it again and is kicking-off of its second
annual Dreyer's Slow Churned Neighborhood Salute(SM) -- a national
program that rewards 1,500 neighborhoods across America with an
old-fashioned "ice cream social." When it comes to neighborly
relations, we tend to fall into one of three distinct groups,
according to a recent survey* commissioned by Dreyer's. Most
Americans (47 percent) identify themselves as "Happy Nesters" who
enjoy privacy and appreciate a quiet day in the comfort of their
own home; only 36 percent are "Fun Finders" who are socially
motivated, active and excited to join the fun; the rest are
"Activity Seekers" who enjoy socializing, but generally do not take
much initiative to plan activities. "It is clear that a majority of
Americans could benefit from a little kick start in building their
neighborhood relationships," said John Harrison, official taster
for Dreyer's Ice Cream. "Last year we invited neighbors to slow
down and get to know one another over a scoop of our Slow
Churned(R) Light Ice Cream. We are delighted to dish up fun and ice
cream for another 1,500 block parties this summer." Across all
categories, the survey revealed almost half of today's neighbors
feel they do not know each other as well as their parents knew
their neighbors. To help strengthen neighborhood bonds, encourage
more neighbors to connect with the people across the street and to
bring out the "Block Buddy" in everyone, Dreyer's will dish up more
than 150,000 scoops of ice cream in neighborhoods across America.
Ice cream lovers are invited to nominate their neighborhoods for a
chance to win a doorstep delivery of 12 cartons of Dreyer's Slow
Churned in a variety of flavors, including new Raspberry Chip
Royale and Peanut Butter Cup. The secret behind this great tasting
ice cream is that it is made using the same quality ingredients,
but with a proprietary process that takes more time, making each
spoonful incredibly rich and creamy. And with half the fat and 30
percent fewer calories than regular ice cream, Dreyer's Slow
Churned gives neighbors even more reason to celebrate. The party
comes complete with a "Party in a Box" which includes napkins,
spoons, scoops, cups, bowls and other supplies for hosting a
friendly gathering for up to 100 neighbors. More About Dreyer's
Slow Churned Neighborhood Salute(SM) Contest: Visit
http://www.icecream.com/ beginning March 15, 2006, and submit a
paragraph (350 words or less) explaining why your neighborhood
deserves a "Dreyer's Slow Churned Neighborhood Salute." Contestants
must be residents of the United States and at least 13 years of age
as of March 15, 2006. Official contest rules and entry forms will
be available on http://www.icecream.com/ beginning March 15, 2006.
All entries must be received by May 26, 2006. Dreyer's will notify
the winners in June and will salute each of the 1,500 winning
neighborhoods with a Dreyer's Slow Churned prize package during
July and August. Dreyer's Grand Ice Cream Holdings, Inc., and its
subsidiaries manufacture and distribute a full spectrum of ice
cream and frozen dessert products. Brands of frozen dessert
products currently manufactured or distributed by Dreyer's in the
United States include Grand, Slow Churned(R), Haagen-Dazs(R),
Nestle(R) Drumstick(R), Nestle Crunch(R), Butterfinger(R), Toll
House(R), Carnation(R), Dibs(TM), Push-Up(R), Frosty Paws(R),
Dole(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The
company's premium products are marketed under the Dreyer's brand
name throughout the Western states and Texas, and under the Edy's
brand name throughout the remainder of the United States.
Internationally, the Dreyer's brand extends to select markets in
the Far East and the Edy's brand extends to the Caribbean and South
America. For more information on the company, please visit
http://www.dreyersinc.com/. NOTE: Edy's, the Dreyer's and Edy's
logo design, Slow Churned, Dibs and The Skinny Cow are all
trademarks or trade names of Dreyer's Grand Ice Cream, Inc. The
Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is
licensed to the Starbucks Ice Cream Partnership, a joint venture
partnership between Dreyer's and Starbucks Holding Company. All
other trademarks and trade names are licensed to Dreyer's by
Nestle. * Survey was conducted by ORC. For a complete version of
survey responses, please e-mail . DATASOURCE: Dreyer's Grand Ice
Cream, Inc. CONTACT: Kim Goeller-Johnson of Dreyer's Grand Ice
Cream, Inc., +1-510-601-4211, or ; or Sarah Plamondon of Ketchum,
+1-415-984-6125, or , for Dreyer's Grand Ice Cream, Inc. Web site:
http://www.dreyersinc.com/ http://www.icecream.com/
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