America's Neighborhoods Are Not as Connected as They Used to Be
04 May 2006 - 8:00PM
PR Newswire (US)
Dreyer's Invites Neighbors to Bond Over Scoops of Ice Cream
OAKLAND, Calif., May 4 /PRNewswire-FirstCall/ -- Americans can get
to know their neighbors better by hosting an ice cream block party,
courtesy of Dreyer's. With only 23 days left to enter the second
annual Dreyer's Slow Churned Neighborhood Salute(SM), people across
the country are scooping up the chance to slow down and bond with
their neighbors. To date, more than 10,000 ice cream fans have
nominated their blocks for one of 1,500 free ice cream parties
being thrown this summer. Each prize package includes a doorstep
delivery of Dreyer's Slow Churned(R) and party supplies for up to
100 guests. Californians, Floridians and New Yorkers are currently
leading with the most entries, but everyone from sea to shining sea
is encouraged to enter for a chance to win an ice cream social by
visiting http://www.icecream.com/ by May 26. As part of the
nomination process, Dreyer's is asking entrants to describe their
current relationship with their next door neighbors and the
responses so far confirm that the majority of neighborhoods could
benefit from an ice cream ice breaker. Although more than half of
party hopefuls describe their relationships with their next door
neighbors as friendly, 42 percent say they know their neighbors
less well than their parents knew theirs. "Clearly neighbors are
still longing for a closeness that their parents enjoyed. America's
neighborhoods want and deserve a fun reason to get together," said
John Harrison, Official Taster for Dreyer's Ice Cream. "And there's
no better way to celebrate summer than by sharing a scoop of
Dreyer's Slow Churned with the people who live on your block." How
to enter Dreyer's Slow Churned Neighborhood Salute: Visit
http://www.icecream.com/ and submit a paragraph (350 words or less)
explaining why your neighborhood deserves a Dreyer's Slow Churned
Neighborhood Salute. Contestants must be residents of the United
States and at least 13 years of age as of March 15, 2006. Official
contest rules and entry forms are available on
http://www.icecream.com/. All entries must be received by May 26,
2006. Dreyer's will notify the winners in June and will salute each
of the 1,500 winning neighborhoods with an ice cream prize package
-- a doorstep delivery of 12 cartons of Dreyer's Slow Churned in a
variety of flavors and a "Party in a Box" packed with party
essentials (ice cream bowls, spoons, scoops, napkins, nametags,
etc.) to host up to 100 neighborhood guests. Dreyer's Grand Ice
Cream Holdings, Inc., and its subsidiaries manufacture and
distribute a full spectrum of ice cream and frozen dessert
products. Brands of frozen dessert products currently manufactured
or distributed by Dreyer's in the United States include Grand, Slow
Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle
Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R),
Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Fruit
Bars, Starbucks(R) and The Skinny Cow(R). The company's premium
products are marketed under the Dreyer's brand name throughout the
Western states and Texas, and under the Edy's(R) brand name
throughout the remainder of the United States. Internationally, the
Dreyer's brand extends to select markets in the Far East and the
Edy's brand extends to the Caribbean and South America. For more
information on the company, please visit
http://www.dreyersinc.com/. NOTE: The Starbucks trademark is owned
by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice
Cream Partnership, a joint venture partnership between Dreyer's and
Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is
sub-licensed to Dreyer's by Nestle. All other trademarks are owned
by Societe des Produits Nestle S.A., Vevey, Switzerland.
DATASOURCE: Dreyer's Grand Ice Cream Holdings, Inc. CONTACT: Kim
Goeller-Johnson of Dreyer's Grand Ice Cream Holdings, Inc.,
+1-510-601-4211, or ; or Sarah Plamondon, +1-415-984-6125, or , for
Dreyer's Grand Ice Cream Holdings, Inc. Web site:
http://www.icecream.com/ Web site: http://www.dreyersinc.com/
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