FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

CITADEL ADVISORS LLC
2. Issuer Name and Ticker or Trading Symbol

E TRADE FINANCIAL CORP [ ETFC ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

C/O CITADEL LLC, 131 S. DEARBORN STREET, 32ND FLOOR
3. Date of Earliest Transaction (MM/DD/YYYY)

6/17/2010
(Street)

CHICAGO, IL 60603
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock                  4784   D   (1)  
Common Stock                  24754   D   (2)  
Common Stock                  21732462   D   (3)  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
CALL OPTION [long]   $13.20   6/18/2009     J/K         1    6/18/2009   6/17/2010   Common Stock   4545454   $0   0   D   (4)  
PUT OPTION [short]   $10.45   6/18/2009     J/K         1    6/18/2009   6/17/2010   Common Stock   4545454   $0   0   D   (4)  

Explanation of Responses:
( 1)  This security is owned by Citadel Derivatives Trading Ltd.
( 2)  This security is owned by Citadel Securities LLC.
( 3)  This security is owned by Citadel Equity Fund Ltd. ("CEF").
( 4)  On June 18, 2009, CEF entered a cash settled collar with Wingate Capital Ltd. ("Wingate") with a floor price of $10.45, a ceiling price of $13.20 and referencing 4,545,454 shares. The collar expired in accordance with its terms on June 17, 2010. These terms require Wingate to pay CEF $2,227,272 (the product of the number of reference shares multiplied by the difference between the $13.69 closing price for the Issuer's common stock on June 17, 2010 and the $13.20 ceiling price).

Remarks:
Each of the Reporting Persons expressly disclaims beneficial ownership of the securities described herein except to the
extent of such person's pecuniary interest therein. Mr. Griffin serves as the Reporting Persons' deputized director on the
Issuer's board of directors.

On June 2, 2010, the Issuer completed a 1:10 reverse stock split of its common stock. The numbers reported herein all have
been adjusted to reflect the reverse stock split. For the 20 trading day period following the effectiveness of the reverse
stock split, the Issuer's common stock is trading temporarily under the symbol "ETFCD".

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
CITADEL ADVISORS LLC
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL HOLDINGS I LP
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL HOLDINGS II LP
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL SECURITIES LLC
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL DERIVATIVES TRADING LTD
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL INVESTMENT GROUP II, L.L.C.
C/O CITADEL LLC
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
X


CITADEL EQUITY FUND LTD
C/O CITADEL LLC
131 S. DEARBON STREET, 32ND FLOOR
CHICAGO, IL 60603
X


GRIFFIN KENNETH C
C/O CITADEL LLC
131 S. DEARBON STREET, 32ND FLOOR
CHICAGO, IL 60603
X



Signatures
/s/ John C. Nagel, Authorized Signatory 6/21/2010
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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