Evine Strengthens Merchandising and Digital Teams
07 March 2017 - 6:31AM
Company welcomes Rob Ellerstein as Vice
President, General Merchandise Manager of Hard Home and Consumer
Electronics and appoints Lee Goehring as Vice President, Web
Merchandising & Business Development
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
video commerce company (evine.com), today announced Rob Ellerstein
has joined the company as Vice President, General Merchandise
Manager of Hard Home and Consumer Electronics. In addition,
Lee Goehring has been appointed Vice President, Web Merchandising
& Business Development.
Rob Ellerstein, Vice President, General Merchandise
Manager
“In 2017 we are focused on growing our profitable, balanced
merchandising mix with engaging exclusive and proprietary products.
To help us do that well, I’m excited to welcome Rob Ellerstein as
Vice President, General Merchandising Manager of Hard Home and
Consumer Electronics,” said Bob Rosenblatt, Chief Executive Officer
of Evine. “I had the pleasure of working with Rob at HSN and I know
he will be a great addition to our team.”
Ellerstein joins Evine from QVC, where he was most recently the
Director of Merchandising: Electronics. Previous to that, he served
as HSN’s Vice President of Merchandising (2001 – 2006), and
Operating Vice President/Director of Merchandising (1999 – 2001).
In addition, Ellerstein spent seven years at Macy’s, Inc., where he
was a Senior Buyer of Home Products, including rugs, housewares,
electronics and food products.
Lee Goehring, Vice President Web Merchandising &
Business Development
Rosenblatt continued, “We continue to drive our digital sales
opportunity beyond traditional television as illustrated by our
growth in mobile, social, online and emerging platforms like Roku,
Apple TV and Amazon Firestick. To help us continue this digital
growth, I am excited to appoint Lee Goehring to a newly created
role of Vice President Web Merchandising & Business
Development,” said Rosenblatt. “Lee will be focused on creating a
seamless connection from our TV platform to our ecommerce engine
and exploring other ways to grow our digital platforms.”
Beginning his Evine career in 2012, Goehring most recently held
the role of Vice President of Merchandising for the Home and
Consumer Electronics categories. Prior to Evine, Goehring served
for five years as Vice President of National Accounts at TRG
(Technology Resource Group Int’l) (2007 – 2012) and worked as a
Senior Buyer at Target Corporation (2003 – 2007) and Best Buy Co.,
Inc. (1995 – 2002).
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and on mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
CONTACTS
Media
Dawn Zaremba
press@evine.com
(952) 943-6043
Investors
Michael Porter
mporter@evine.com
(952) 943-6517
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Jun 2024 to Jul 2024
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Jul 2023 to Jul 2024