Rocket Fuel Names Experienced SaaS Executive Stephen Snyder as CFO
26 October 2016 - 7:12AM
Business Wire
Rocket Fuel, Inc. (NASDAQ:FUEL), a leading Programmatic
Marketing Platform provider, today announced that Stephen Snyder
will join the company as its Chief Financial Officer on Nov. 10,
2016.
Stephen brings more than 20 years of financial leadership
working for SaaS companies to Rocket Fuel, having served in
executive roles in finance, operations and sales at Adobe Systems
and Hewlett Packard.
“Stephen’s experience and expertise will be invaluable to Rocket
Fuel as we continue our transformation into a SaaS-based platform,”
said Randy Wootton, chief executive officer. “He is a great
addition to our strong management team.”
Mr. Snyder previously served as CFO for Trilliant, a late-stage
venture-backed pre-IPO company, leading the effort to introduce a
managed services business model incorporating hardware, hosting,
and support.
Prior to that, he spent eight years at Adobe Systems, most
recently as VP of Finance in the office of the CFO and before that
as VP and GM for Adobe’s 400-person Channel Sales business,
transitioning it from a traditional licensing model to a SaaS
model. He also spent 13 years with Hewlett Packard in a series of
increasingly senior global finance roles.
Mr. Snyder takes over from interim CFO Henrik Gerdes, who will
resume his role as Vice President, Corporate Controller and
Treasurer.
About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to
predict the potential of every moment and make marketing more
meaningful and accountable.
Headquartered in Redwood City, California, the company has more
than 20 offices worldwide and trades on the NASDAQ Global Select
Market under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel
logo, Moment Scoring, Advertising that Learns and Marketing that
Learns are trademarks or registered trademarks of Rocket Fuel Inc.
in the United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161025006714/en/
Investor Relations:Rocket Fuel, Inc.Jane Underwood,
650-481-6082ir@rocketfuel.comorMedia Relations:Bite
Communications for Rocket FuelBethany Mullinix,
415-817-9990press@rocketfuel.com
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