LOS ANGELES, Aug. 22, 2018 /PRNewswire/
-- Evite, the world's leading online and text
invitation service, today announced Diane
Malloy has joined the company as Senior Vice President of
Advertising and Advertising Operations, reporting directly to Chief
Executive Officer Victor Cho. In
this role, Malloy will be tasked with growing advertising revenues
across both Direct and Indirect channels. Malloy's responsibilities
include managing the global sales organization spanning Sales,
Strategy, Sales Development and Operations. She will be based out
of Evite's New York City
office.
"Diane joins our executive team at an exciting time," said Cho.
"In addition to celebrating the 20th anniversary of our
founding this year, we've recently launched text invitations,
Evite® Donations, and the updated Evite Premium platform, all of
which enhance the experience for our 100+ million annual
users."
"Evite is recognized as a safe, private network that is trusted
by top brands and consumers," continued Cho. "Our goal is to be at
the top quartile of performance as an advertising platform,
offering a unique event-centric model that enables brands to reach
consumers at exactly the right moment during the lifecycle of an
event. I'm confident that Diane's extensive background in sales and
advertising will help us to leverage our dominance in the space and
position the company for future growth."
Malloy brings over 20 years of multimedia sales experience to
her role at Evite. Most recently, Malloy was Global Vice President
of Programmatic Sales, Strategy and Channel Partnerships at
Undertone, where she successfully scaled the company's programmatic
business to achieve significant revenue growth. Prior, she was
Global Vice President of Media Solutions at PubMatic Inc.,
overseeing the new media solutions division.
While working at Meredith Corporation as Vice
President/Publisher of Ladies Home Journal, Malloy expanded the
iconic property's audience into the digital space and built new
revenue streams. At Rodale Inc., as Vice President of Sales
and Associate Publisher for Prevention, Men's Health and Women's
Health, she was responsible for print, digital and experiential
sales and marketing. Malloy began her career at Time Inc.
working as Associate Publisher and in various Sales/Advertising
roles for publications including People, People en Espanol and Teen
People.
About Evite (www.evite.com)
For 20 years, Evite
has been the world's leading digital platform for bringing people
together. With free, easy-to-use invitation designs, inspirational
video content, and a private sharing feed for photos and
conversations, Evite makes coming together face-to-face effortless
and more memorable for its 100+ million annual users. The company
has sent over 2 billion event invitations in its history and
currently handles hundreds of millions of RSVPs every year.
Headquartered in Los Angeles,
Evite is a subsidiary of GCI Liberty, Inc. (NASDAQ: GLIBA, GLIBP).
Launched in 1998, the company is celebrating its 20th
birthday at evite.com/birthday.
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SOURCE Evite