FusionOne Offers Mobile Content Portability for Glu, A Leading Global Publisher of Mobile Games
25 March 2009 - 3:17AM
Business Wire
FusionOne (www.fusionone.com), the leading provider of mobile
phone content portability services, today announced partnerships
with Glu for the company�s Handset Transfer Solution.
With FusionOne�s Handset Transfer Solution, Glu subscribers can
now seamlessly move licensed game content from one mobile device to
another.
The Handset Transfer Solution, the only comprehensive service of
its kind that includes the transfer of licensed content, enables
mobile carriers to maintain and grow revenue streams derived from
content sales by ensuring that when customers get a new phone,
their purchased content is transferred to the new handset,
regardless of whether they purchased the phone at a store or
online.
Content providers can preserve and extend existing relationships
with their subscribers regardless of a subscriber�s mobile device,
and subscribers will no longer be inconvenienced by having to
remember, re-discover, and re-subscribe to their favorite mobile
games and other licensed content from their old phone.
�We are pleased to offer FusionOne�s Handset Transfer Solution
to help maintain our customer loyalty,� said Jill Braff, senior
vice president of global publishing, Glu. �Transferring existing
content can also strengthen our customer relationships by
recommending new content based on their past purchase history.�
According to industry research, only thirteen percent (13%) of
mobile subscribers re-purchase their phone content after getting a
new phone. A recent survey of 4,000 mobile users by independent
research house Coleman Parkes revealed that more than three
quarters (78%) of them are concerned about losing mobile content
when upgrading their handsets. Ninety-six percent (96%) saw value
in a service that could automatically transfer content, such as
mobile games, from an old phone to a new one.
�Gaming has become an increasingly important part of the overall
mobile experience,� said Mohan Sadashiva, senior vice president of
marketing for�FusionOne. �We want subscribers to be able to take
their favorite games with them when they get new phones and
continue to enjoy their mobile gaming uninterrupted.�
Last month, during the GSMA Mobile World Congress, FusionOne
announced partnerships with Zed and RealGames. To date, FusionOne
has partnered with more than 50 content providers that offer mobile
games and other mobile applications.
About Glu
Glu (NASDAQ:GLUU) is a leading global publisher of mobile games.
Its portfolio of top-rated games includes original titles Super
K.O. Boxing!, Stranded and Brain Genius, and titles based on major
brands from partners including Atari, Activision, Konami, Harrah's,
Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and
Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has
offices in London, France, Germany, Spain, Italy, Sweden, Poland,
Russia, China, Brazil, Chile, Canada and Mexico. Consumers can find
high-quality, fresh entertainment created exclusively for their
mobile phones wherever they see the 'g' character logo or at
www.glu.com.
About FusionOne
FusionOne is the established leader in mobile content
portability, helping mobile subscribers transfer their content
between mobile devices and share their mobile content with popular
internet applications. FusionOne pioneered mobile content
portability solutions such as Handset Transfer Solution and Network
Address Book, which currently support millions of subscribers on
mobile carriers worldwide. Founded in 1998, FusionOne is
headquartered in San Jose, California with additional offices in
Tallinn, Estonia. For more information, visit
www.fusionone.com.
FusionOne is a registered trademark of FusionOne, Inc. All other
product, service and company names are trademarks, registered
trademarks or service marks of their respective owners.
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