Haggar Gets Perfect Vision With I-dealoptics
14 July 2005 - 12:42AM
PR Newswire (US)
Haggar Gets Perfect Vision With I-dealoptics Haggar Announces New
License Agreement For Eyewear DALLAS, July 13
/PRNewswire-FirstCall/ -- Frank Bracken, president and chief
operating officer of Haggar Clothing Co., a leading marketer of
men's and women's casual and dress apparel, announces that it has
signed a licensing agreement with The Feldman Corporation, d.b.a.
I-dealoptics, one of the leading manufacturers of budget priced
eyewear in the optical industry, to introduce ophthalmic eyewear
and sunglasses. I-dealoptics brings classic style and outstanding
quality to the Haggar(R) brand. "Haggar is known for its high
quality and classic style," stated Frank Bracken. "The agreement
with I-dealoptics is an important extension for us since we had a
desire to become a part of the fast-growing branded eyewear
industry. We looked for a company whose marketing concepts fit
perfectly with Haggar's strategic marketing plan, and our search
led us to I-dealoptics." Morton L. Feldman, president and chief
operating officer of I-dealoptics, stated, "I-dealoptics is very
pleased to become a licensee of Haggar. This agreement is our first
license in our 8-year history. We have been offered several names
in the past, but none were exactly right for us. We wanted the
synergies to fit, and Haggar offers us the opportunity to introduce
an original line with an emphasis on a men's collection. We're
proud to join the already impressive line of Haggar products."
I-dealoptics' superior quality and timeless style will accent other
Haggar products such as shirts, pants and suits. The Haggar eyewear
line will be introduced at Vision Expo Las Vegas on Sept. 15, 2005.
The first collection will offer 16 styles, most in two different
sizes and all in three different colors, including a variety of
monel metals, stainless/aluminums, acetate and fresh ophthalmic
sunglasses. This line will sell to optical retailers in North
America and the United Kingdom. About Haggar Haggar Clothing Co., a
wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading
marketer of men's casual and dress apparel and women's sportswear,
with global headquarters in Dallas, TX. Haggar markets in the
United States, United Kingdom, Canada and Mexico. Haggar also holds
exclusive licenses to use the Claiborne(R) trademark in the United
States to manufacture, market and sell men's shorts and pants and
to use the Kenneth Cole New York(R) and Kenneth Cole Reaction(R)
trademarks throughout the United States to manufacture, distribute
and sell men's tailored dress pants and men's dress and casual
pants and shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/.
About I-dealoptics I-dealoptics is one of the leading manufacturers
of budget priced eyewear in the optical industry. President and CEO
Morton L. Feldman is a 46-year veteran of the eyeglass industry and
has worked to bring the finest line of value priced eyewear to the
eyecare profession. I-dealoptics produces Casino Eyewear, JellyBean
for Kids, Reflections and SunTrends Polarized Sunglasses. CONTACT:
Marina Hoffmann Genna Blackman LaForce & Stevens (212) 242.9353
DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or
Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353
Web site: http://www.haggar.com/
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