Haggar to License Haggar(R) Brand in United Kingdom to BMB Group Ltd.; Men's Wear License to Advance Brand in Europe
01 September 2004 - 9:06AM
PR Newswire (US)
Haggar to License Haggar(R) Brand in United Kingdom to BMB Group
Ltd.; Men's Wear License to Advance Brand in Europe DALLAS, Aug. 31
/PRNewswire-FirstCall/ -- Today, Haggar Clothing Co., a leading
marketer of men's clothing, announced that it has reached a
multi-year licensing agreement with BMB Group Ltd. to further
develop the men's wear business under the Haggar(R) brand in the
United Kingdom and the Republic of Ireland. BMB Group Ltd., the
leading men's clothing company in the United Kingdom, will assume
responsibilities for both the wholesale and retail operations on
October 1. Haggar first entered the UK market in 1993 with its
unique American casual sportswear line of clothing. The Haggar
brand of clothing is currently sold in retail accounts such as
Allders, Bentalls, Debenhams, Elphicks, Fenwicks, Goulds, House of
Fraser, Joplings, McEwens of Perth, Palmers, Pearsons, Tudor
Williams, and Williams & Griffin. Haggar also owns and operates
Haggar retail stores in Chatham, Hatfield, North Shields, Street,
and York. Frank Bracken, President and Chief Operating Officer of
Haggar said, "We are very pleased about the relationship with BMB
and feel confident with their demonstrated ability in men's wear
retail to further develop the Haggar brand in the United Kingdom
and eventually throughout Europe." "Haggar is a leading brand of
American casual wear in the United States and has developed a loyal
following here in the UK," said Peter Lucas, Chairman of BMB. "We
see a great opportunity to build on the business base already
established and assured Haggar that our organization can continue
to build on a great brand that consistently offers new and
innovative American sportswear with consumer friendly benefits."
Haggar is renowned for breakthrough technology, which offers
consumers value-added benefits in sportswear such as the
introduction of Wrinkle-Free chinos, Cool 18(TM) performance golf
wear and, coming in Spring 2005, ForeverNew(TM), a new line of
cotton casual wear promising virtually no fading, no shrinking, no
wrinkles and no stains. BMB has been in existence since 1894. It is
a major player in the concessionary outlets sector and has
concessions in over 700 outlets, including concession departments
based in a number of High Street retailers. About Haggar Haggar
Clothing Co., a wholly owned subsidiary of Haggar Corp.
(NASDAQ:HGGR), is a leading marketer of men's casual and dress
apparel and women's sportswear, with global headquarters in Dallas,
TX. Haggar markets in the United States, United Kingdom, Canada,
Mexico and Indonesia. Haggar also holds exclusive licenses to use
the Claiborne(R) trademark in the United States to manufacture,
market and sell men's shorts and pants and to use the Kenneth Cole
New York(R) and Kenneth Cole Reaction(R) trademarks throughout the
United States to manufacture, distribute and sell men's tailored
dress pants and men's classification dress and casual pants and
shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/ .
DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann of LaForce
& Stevens, +1-212-242-9353, ext. 187, or , for Haggar Clothing
Co.; or Shelly Vandeven of Haggar Clothing Co., +1-214-956-4245, or
Web site: http://www.haggar.com/
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