Haggar Celebrates Political Differences and Puts ForeverNew Line of Clothing to a Mudslinging Test
02 October 2004 - 8:29AM
PR Newswire (US)
Haggar Celebrates Political Differences and Puts ForeverNew Line of
Clothing to a Mudslinging Test Clothes Look Good As New - With No
Fading, No Shrinking, No Wrinkles and No Stains DALLAS, Oct. 1
/PRNewswire/ -- Today, Haggar Clothing Co., a leading marketer of
men's clothing, put its ForeverNew(TM) line of clothing to a
mudslinging test outside the FOX television studio in New York this
morning during the Fox & Friends national cable show.
Representatives for both the Democratic and Republican parties
participated in a fun and messy mudslinging competition wearing
ForeverNew shirts and pants. (Photo:
http://www.newscom.com/cgi-bin/prnh/20041001/NYF155 ) "In the
spirit of friendly competition between the political parties, we
wanted to have fun and put the ForeverNew line of clothing to a
real test with an old fashion mud fight," stated Shelly Vandeven,
vice president brand marketing of Haggar Clothing Co. "Watching the
mud fly and seeing the participants covered in mud from head to toe
was a lot fun. It's nice to know that even after a mud fight and
one laundering, the ForeverNew line of clothes will look as good as
new with no fading, no shrinking, no wrinkles and no stains. We
encourage everyone to vote this fall with confidence while looking
his or her best. " The Haggar(R) ForeverNew clothing line includes
men's dress and casual pants and woven and knit shirts for fall
2004, with shorts, sweaters, socks and other clothing ideas in
development. Women's wear is scheduled to launch spring 2005. The
unique fabric technology is used on 100 percent cotton and blended
fabrics that lock in deep and vibrant colors, minimizing fading and
shrinking, which maintain wrinkle-free and stain-resistant
properties. The ForeverNew line of clothing can be machine-washed
and dried many times and still look like new. The benefit of this
unique fabric technology is most apparent in vibrant colors such as
red, blue, green, black and khaki, which typically fade or bleed
after machine washing. The ForeverNew line can be found in
department stores nationwide. About Haggar Haggar Clothing Co., a
wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading
marketer of men's casual and dress apparel and women's sportswear,
with global headquarters in Dallas, TX. Haggar markets in the
United States, United Kingdom, Canada, Mexico and Indonesia. Haggar
also holds exclusive licenses to use the Claiborne(R) trademark in
the United States to manufacture, market and sell men's shorts and
pants and to use the Kenneth Cole New York(R) and Kenneth Cole
Reaction(R) trademarks throughout the United States to manufacture,
distribute and sell men's tailored dress pants and men's
classification dress and casual pants and shorts in men's
classification pant departments. For more information visit the
Haggar website at http://www.haggar.com/.
http://www.newscom.com/cgi-bin/prnh/20041001/NYF155 DATASOURCE:
Haggar Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman,
, both of LaForce & Stevens, +1-212-242-9353, for Haggar
Clothing Co. Web site: http://www.haggar.com/
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