INCX Interchange

Interchange's Powerful Search Engine Connects Ingenio Advertisers With Local, Ready-to-Buy Consumers SAN FRANCISCO and IRVINE, Calif., Nov. 7 /PRNewswire/ -- Ingenio, Inc., the company that pioneered the Pay Per Call(R) advertising category, and Interchange Corporation (NASDAQ:INCX), owners and operators of Local.com, a local search engine, today announced the distribution of Ingenio Pay Per Call listings on Local.com. Ingenio advertisers now appear in relevant Local.com search results when a consumer types in a query for a local business, product or service. This is expected to make it easier for more consumers to connect with local merchants and increase Pay Per Call advertisers' exposure to local buyers nationwide. "Local.com was designed from the ground up as a next generation local-search product," said Greg Parker, director of strategic alliances at Interchange. "Our goal in creating a new consumer search experience is to provide relevant, comprehensive content through a clean, easy-to-use interface. Ingenio's Pay Per Call listings will give our visitors more of what they're looking for -- whether it be a local real estate agent, florist or hotel -- and give them access to those merchants through the telephone." The local market is widely regarded as the next search and advertising frontier. Borrell Associates recently reported that spending on local online advertising grew to $2.7 billion in 2004, a 28 percent increase over 2003. "Increasingly, consumers are using the Internet as their primary access point for local information and advertisers are heeding the call," said Marc Barach, chief marketing officer at Ingenio. "Pay Per Call is an ideal model for local advertisers who rely on the phone as a customer conversion tool, but need to tap the growing pool of consumers searching online for local products and services. Together with Interchange and Local.com, we are delivering local buyers and sellers a new and compelling online avenue for connecting and doing business." Pay Per Call is a paid-search advertising model pioneered by Ingenio last year that empowers business -- including small and local merchants who may or may not operate a website -- to generate targeted phone calls instead of website clicks, and pay only for calls received. Ingenio also powers the industry's only ad distribution network dedicated solely to Pay Per Call. Local.com represents additional distribution for Ingenio's Advertising Network, which is anchored by AOL Search. Launched in August 2005, Local.com enables consumers to find local businesses, products, and services quickly and easily. Powered by Interchange's proprietary Keyword DNA(TM) and local-web indexing technologies, Local.com is designed to deliver consumers highly relevant local-search results. The inclusion of Ingenio's Pay Per Call advertiser listings represents an additional way to monetize Local.com's rapidly growing search traffic. NOTE: Ingenio Pay Per Call listings are live on Local.com today. Pay Per Call(R) is a registered trademark of Ingenio, Inc. About Ingenio, Inc. Ingenio, Inc. is the leading provider of ecommerce solutions that combine today's two most powerful communications tools -- the Internet and the telephone. Ingenio's suite of solutions, including the industry-leading Pay Per Call(R) Advertising Platform and Network, seamlessly integrate the Web and the phone to help businesses large and small acquire new customers and grow revenue. Ingenio's patented platform enabled the company to deliver the first performance-based, Pay Per Call advertising product to market in 2004 -- and today remains the only Pay Per Call advertising system that guarantees advertisers mainstream exposure on a network of top-tier distribution sites, including AOL Search. Ingenio's unique technology also powers its Live!Advice(TM) Directories offering, which facilitates real-time conversations between online buyers and sellers of advice and information. Founded in 1999, Ingenio is a profitable company with top-tier customers and partners in both America and Europe, including AOL, Microsoft, SBC SMARTpages.com, MIVA, Inc. and the IRS. Headquartered in San Francisco, Ingenio has enabled more than 2 million ecommerce transactions between buyers and sellers through its web and telephony platform, and today produces 20 million e-commerce minutes each quarter. Please visit http://www.ingenio.com/ for more information. About Interchange Interchange Corporation owns and operates Local.com (http://www.local.com/), a leading local-search engine powered by the company's proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: http://www.interchangeusa.com/. Media Contact for Ingenio: Valerie Garing Combs Direct: 415-248-4029 Email: Media Contact for Interchange: Corporate Communications Contact: David Alpern, Interchange Corporation / 949-789-5284 / Fax: 949-784-0880 Investor Relations Contact: John Baldissera, BPC Financial Marketing 800-368-1217 DATASOURCE: Ingenio, Inc. CONTACT: Valerie Garing Combs of Ingenio, +1-415-248-4029, or ; or David Alpern, Corporate Communications of Interchange Corporation, +1-949-789-5284, or fax, +1-949-784-0880, or ; or investors, John Baldissera of BPC Financial Marketing, 800-368-1217, for Ingenio Web site: http://www.local.com/ Web site: http://www.ingenio.com/

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