Wirefly Highlights Top Trends for Design-Conscious Wireless Shoppers; Online Wireless Leader Sees Broad Consumer Acceptance of
22 March 2006 - 4:11AM
Business Wire
Wirefly, (www.wirefly.com), an online leader in one-stop comparison
shopping for cell phones and wireless service plans, today released
its list of popular design trends for cellular phones. With
ever-increasing competition in product and service pricing, cell
phone companies are increasingly appealing to the consumer's sense
of style as a way to drive sales. "Cell phone manufacturers
understand that consumers see their phones as a way to express
their individuality and have responded by moving in innovative
directions with their latest designs," explained Brian Westrick,
President of Wirefly. One design trend that appears to have reached
its limit is the movement towards smaller and smaller handsets.
Cell phones that are measurably smaller than those currently on the
market are not only less appealing from an ergonomic standpoint,
but a shrinking form factor also hinders the inclusion of new
technology innovations like mobile TV, interactive mobile
entertainment services and phones with full keyboards. Wirefly's
Top Cell Phone Design Trends for 2006: -0- *T 1) Thin, But Not
Tiny: Consumers are shifting away from tiny models, and towards
larger phones with pencil-thin profiles. Thin phones like the
Motorola RAZR and SLVR, and the Samsung A900 maintain their sleek
and trendy look without sacrificing accessibility or utility. 2)
Unique Shapes: Last year, phones like the Kyocera Soho and Motorola
RAZR led the way with edgy, angled looks. The PEBL, Motorola's
latest addition to its cell phone lineup, represents an effort to
introduce a new, more organic motif in cell phone design. It joins
other popular design innovations like slider phones, such as the LG
F9100 and phones with pivoting screens, like the Samsung D307. 3)
Colorful Options: Motorola's Pink RAZR was unveiled to coincide
with Valentine's Day and marked the first major advertising
campaign focused on color, instead of features or shapes. It joins
other popular and colorful phones like the Samsung VI-2300 series
and the Sanyo MM-8300 series, both carried by Sprint. Nokia and
Sony Ericsson also have released new models in unique colors like
granite grey, amethyst purple and harvest taupe. *T To view
Wirefly's entire selection of cutting-edge and fashion-forward cell
phones, visit http://www.wirefly.com. About Wirefly Launched in
2003, Wirefly (www.wirefly.com) is the online leader in one-stop
comparison shopping for cell phones, wireless service plans and
cell phone accessories. Owned and operated by InPhonic
(NASDAQ:INPC), Wirefly is an authorized dealer for every major
cellular carrier, including Cingular Wireless, Sprint, Verizon
Wireless and T-Mobile. Wirefly also offers discounts and services
not available in retail wireless stores, including real-time online
order status and tracking, and the lowest price - online or
anywhere else -- on cell phone devices from Motorola, Nokia,
Samsung, LG, BlackBerry and many other cell phone handset
manufacturers. In its short history, Wirefly has been awarded "Best
of the Web" by Forbes magazine and "Best in Overall Customer
Experience" by Keynote Performance Systems. For more information on
Wirefly, its cellular products and its services, visit
www.wirefly.com or the InPhonic Corporate Web site at
www.inphonic.com. "Safe Harbor" Statement - Under the Private
Securities Litigation Reform Act of 1995, this press release may
contain forward-looking statements that involve risks and
uncertainties. Important factors, which could cause actual
operating results to differ materially from those in the
forward-looking statements, are detailed in filings with the
Securities and Exchange Commission made from time to time by the
Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking
statement to reflect events or circumstances after the date thereof
or to reflect the occurrence of unanticipated events.
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