IVIL Ivillage (MM)

Kimberly-Clark Expands Relationship With iVillage Parenting Network NEW YORK, June 1 /PRNewswire-FirstCall/ -- iVillage Parenting Network, a division of iVillage Inc. (NASDAQ:IVIL), today announced an expanded relationship with Kimberly-Clark Corporation (NYSE:KMB) through a charter sponsorship of the new iVillage Childbirth Education Connection(TM) program. Through its year-long sponsorship, the HUGGIES(R) brand (http://www.huggiesbabynetwork.com/ ) will provide educational materials as well as bath and body products to millions of expectant moms in childbirth classes. The materials will provide moms-to-be correct procedures for bathing and diapering infants through iVillage's network of more than 15,000 childbirth educators. "We care about our consumers and want to invest in their relationships with their babies," said Mark Cammarota, director of marketing of North America Baby Care at Kimberly-Clark. "HUGGIES(R) provides its consumers with baby care solutions beyond just products, and partnering with the iVillage Childbirth Education Connection(TM) is another effective way to make a difference in their lives." "We are excited about the launch of this new program and remain committed to providing the best possible information and materials to help childbirth educators teach their classes," said Gregg Zegras, Senior Vice President and General Manager of iVillage Parenting Network. "HUGGIES(R) understands how important these types of programs are in helping them build an emotional connection with expectant and new moms." The iVillage Childbirth Education Connection(TM) is slated to launch in July 2005. At that time, the HUGGIES(R) sponsorship will begin on a regional basis and will be distributed nationally by early 2006. The program includes a written lesson plan and video named, "Best of Care: Bathing & Diapering," which will be showcased in childbirth education classrooms. Educators will also receive 4-color, custom tear sheets to distribute to moms-to-be. The sheet will include an easy-to-read overview of the class discussion, covering everything from umbilical cord care, to bathing and diapering a newborn to six-month old. In addition to the new program, HUGGIES(R) is also an anchor sponsor of iVillage's Newborn Channel TV network, participates regularly in Lamaze Parents, Lamaze para Padres and Baby Steps magazines, and also utilizes iVillage Parenting Network's targeted magazine onsert program to sample diapers and other baby care products. About iVillage Parenting Network The iVillage Parenting Network is a leading multi-media company that generations of parents have come to trust for credible baby and parenting information. Media brands include Lamaze Parents, Lamaze para Padres and Baby Steps magazines, Newborn Channel, and Pregnancy & Parenting on iVillage.com. It is a wholly-owned subsidiary of iVillage Inc. (NASDAQ:IVIL). About Kimberly-Clark Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 132-year history of innovation, visit http://www.kimberly-clark.com/ . DATASOURCE: iVillage Parenting Network CONTACT: Carl Fischer, iVillage Inc., , +1-212-600-6502; Jennifer Ryan of CKPR, , +1-414-227-1533, for iVillage Parenting Network Web site: http://www.kimberly-clark.com/ http://www.huggiesbabynetwork.com/ http://ivillage.com/

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