IVIL Ivillage (MM)

gURL.com and m-Qube Introduce gURL Mobile at www.gURL.com gURL.com Launches a Cross-Carrier Mobile Storefront; Visitors Can Now Personalize Mobile Phones by Creating and Downloading Unique and Custom Content NEW YORK and BOSTON, July 5 /PRNewswire-FirstCall/ -- gURL.com, an iVillage company and leading online community for teenage girls, and m-Qube, a leading mobile channel enabler for content providers, today announced the launch of a mobile storefront to sell unique and edgy ringtones, images and other content directly from http://www.gurl.com/. Powered by m-Qube, the mobile store offers ringtones and wallpapers aimed at teenage girls. Visitors can browse, preview and purchase content from the gURL.com mobile store, and, through participating wireless carriers, charges for downloads will appear on their monthly wireless bill. Also offered is a mobile personality profile service that assists visitors in customizing their mobile phones. By answering a series of brief questions, visitors are offered a selection of ringtones and images that fit their mobile profile, thus expressing their unique personality. Mobile youth are an expanding consumer base. According to youthKnowhow approximately 82% of 15- to 19-year-olds own mobile phones(1), and mobileYouth projects that youth will spend over $100 billion USD on mobile services in 2005(2). This represents one dollar in every ten dollars of disposable income going to their mobile phones or accessories, or 10% of all youth spending(3). "Providing the millions of gURL.com members with customized mobile content through the mobile phone personalization engine helps our audience express themselves in a truly unique way," said Cathy Halley, Senior Editor, gURL.com. "m-Qube helped us develop a cutting-edge mobile storefront quickly and easily, creating a new and unique revenue source." "We are pleased to be working with gURL.com to leverage their powerful connection with young women, the core of the mobile content demographic," said Andy Miller, SVP, General Manager Media, m-Qube. "gURL.com can now sell highly personalized mobile content directly to its target audience, providing connection and identification in a way that is not possible in other media." About gURL.com gURL.com is a leading online community for teenage girls and offers articles, advice, resources, games and interactive content. gURL takes a unique approach to the experience of being a teenage girl and is committed to discussing issues that affect the lives of girls age 13 and up in a nonjudgmental, personal way. Through honest writing, visuals and liberal use of humor, gURL gives girls a new way of looking at subjects that are crucial to their lives. It provides connection and identification in a way that is not possible in other media and its content deals frankly with sexuality, emotions, body image, etc. Founded in 1996 at the Interactive Telecommunications Program at New York University, gURL is now a division of iVillage Inc. (NASDAQ:IVIL), a leading women's media company. gURL also has three books: the best-selling "DEAL WITH IT! A Whole New Approach to Your Body, Brain, and Life as a gURL," "THE LOOKS BOOK: A Whole New Approach to Beauty, Body Image and Style" and "WHERE DO I GO FROM HERE? Getting a Life after High School." About m-Qube m-Qube, a leading mobile channel enabler, helps companies, develop, deliver, and bill for mobile content, messaging and applications. m-Qube's end-to-end technology platform, carrier relationships and value-added services empowers consumer facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel. The company has more than two dozen strategic wireless partners including Verizon Wireless, Cingular Wireless, Sprint PCS, T-Mobile USA, Nextel Communications, ALLTEL, US Cellular, Boost Mobile, Cincinnati Bell Wireless, Rogers Wireless, Bell Mobility, Telus Mobility, NorthernTel, SaskTel and Aliant Mobility. Headquartered in Boston, m-Qube has offices in Los Angeles, New York, Seattle, and Toronto. For more information, visit http://www.m-qube.com/. (1) youthKnowhow, November 2004 (2) Chicago Daily Herald, June 11, 2005 (3) Ibid DATASOURCE: iVillage Inc. CONTACT: Carl Fischer of iVillage Inc., +1-212-600-6502, ; or Laurie Cutts of m-Qube, +1-617-673-2417, Web site: http://www.gurl.com/ http://www.m-qube.com/

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