iVillage to Launch Web Search and Targeted Advertising by Yahoo!
18 August 2005 - 12:01AM
PR Newswire (US)
NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- iVillage Inc.
(NASDAQ:IVIL), The Internet For Women(TM), a leading women's media
company and the number one source for women's content and community
online, today announced an exclusive distribution agreement with
Yahoo! Search Marketing, formerly known as Overture Services. The
agreement, which goes into effect on September 1, 2005, brings
Yahoo!'s comprehensive suite of sponsored search, Content Match(TM)
and Yahoo! Search products to iVillage's 15.5 million unique
monthly visitors. iVillage will replace its existing Web search
listings with results generated by Yahoo! Search, enabling iVillage
visitors to benefit from access to the billions of Web pages in the
Yahoo! search index. The Web search results will be accompanied by
relevant advertising served by Yahoo! Search Marketing, which will
deliver highly targeted sponsored search results to users searching
online as well contextually-relevant Content Match(TM) advertising
across the iVillage Network. iVillage will share in the revenue
generated when visitors click on a Yahoo!-served listing. Douglas
W. McCormick, Chairman and CEO, iVillage Inc., said, "Search and
contextual advertising are both very important growth areas on the
Internet and of increasing importance to iVillage. We are pleased
to partner with Yahoo! Search Marketing Solutions to provide our
visitors with the relevant and current information they seek. We
are in a great position to expand iVillage's brand equity as we
look forward to working with partners, such as Yahoo!, to further
customize our users' experience." Yahoo! Search Marketing, a
division of Yahoo! Inc., offers essential marketing services for
companies doing business online. The group's products and tools
help businesses connect with highly motivated customers. Sponsored
search from Yahoo! Search Marketing lists targeted, text-based ads
in search results. Content Match(TM) complements the Sponsored
Search program by displaying contextually-relevant listings
alongside articles, product reviews and more. About iVillage Inc.
iVillage is "the Internet for women" and consists of several online
and offline media-based properties that seek to enrich the lives of
women, teenage girls and parents through the offering of unique
content, community applications, tools and interactive features.
iVillage Inc. (NASDAQ:IVIL) was established in 1995 and is
headquartered in New York City. Average monthly page views for
iVillage.com and its affiliate Web sites ("The iVillage Network")
totaled 391 million for the quarter ended June 30, 2005. In July
2005, according to comScore Media Metrix, The iVillage Network
ranked 38th among the top 100 Web and Digital Media properties with
approximately 15.5 million unique visitors in the United States and
had an average reach of approximately 9% of the total online
population and nearly 11% of women 18+ online. Also, according to
the same report, The iVillage Network was the number one "women's
community site" and the number four "community site" overall on the
Web. For more information about iVillage, visit
http://www.ivillage.com/. Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995: iVillage Inc. has
included in this press release certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995 concerning iVillage's business, operations and financial
condition. The words or phrases "can be," "expects," "may affect,"
"anticipates," "may depend," "believes," "estimates," "plans,"
"projects" and similar words and phrases are intended to identify
such forward-looking statements. These forward-looking statements
are subject to various known and unknown risks and uncertainties
and iVillage cautions you that any forward-looking information
provided by or on behalf of iVillage is not a guarantee of future
results, performance or achievements. Actual results could differ
materially from those anticipated in these forward-looking
statements due to a number of factors, some of which are beyond
iVillage's control. In addition to those risks discussed in
iVillage's other press releases, public filings and statements by
iVillage's management, factors that may cause iVillage's actual
results, performance or achievements to differ materially from any
future results, performance or achievements expressed or implied in
such forward looking statements include: (i) the volatile and
competitive nature of the Internet industry and the media industry,
(ii) changes in domestic and foreign economic, political and market
conditions, (iii) the effect of federal, state and foreign
regulation on iVillage's business, (iv) the impact of recent and
future acquisitions and joint ventures on iVillage's business and
financial condition, (v) iVillage's ability to establish and
maintain relationships with advertisers, sponsors, and other
third-party providers and partners, (vi) iVillage's ability to
maintain or increase user traffic levels, (vii) the loss of one or
more of iVillage's major customers, (viii) the effect of seasonal
fluctuations in traditional online advertising purchasing patterns
on iVillage's results of operations and (ix) the impact of pending
litigation on iVillage's business, results of operations and
financial condition. All such forward-looking statements are
current only as of the date on which such statements were made.
iVillage does not undertake any obligation to publicly update any
forward-looking statement to reflect events or circumstances after
the date on which any such statement is made or to reflect the
occurrence of unanticipated events. DATASOURCE: iVillage Inc.
CONTACT: Carl Fischer, iVillage Inc., +1-212-600-6502, Web site:
http://www.ivillage.com/
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