Bone Diva Calendar Girls Spur Others to Battle Osteoporosis
17 October 2005 - 10:00PM
PR Newswire (US)
NEW YORK, Oct. 17 /PRNewswire/ -- They're fit, over 55, and
fabulous. They are the "Bone Divas," 13 dynamic women who have been
diagnosed with osteoporosis or osteopenia and are striking a pose
in a free 2006 calendar making its debut online today on iVillage
to encourage other women to take better care of their bones. "Our
goal is to inspire other women to get in touch with their 'Inner
Diva' in order to find strength to manage their disease and live
life to the fullest," said Ginger La Motta, 62, of Branchburg,
N.J., who is featured as Ms. April in the calendar. "Since
osteoporosis can go unnoticed until you break a bone, we need to
encourage women to do the right things so they can stay healthy and
active." This week marks World Osteoporosis Day (Oct 20),
established to raise awareness and educate the public about the
importance of preventing and treating osteoporosis to preserve bone
health. Osteoporosis is often known as a "silent disease" as it can
progress without obvious symptoms but eventually can result in
fractures which can cause severe pain, deformity, disability,
hospitalization -- even death.(1) Faced with no immediate symptoms,
half to almost two-thirds of women quit their osteoporosis
medication within one year.(2) Ginger and her calendar mates are
among an estimated 10 million Americans diagnosed with
osteoporosis, 8 million of whom are women. There are an estimated
34 million more with osteopenia, a precursor to osteoporosis.(1)
The Bone Divas were selected based on their drive to manage their
disease and continue leading active lives. Vibrant and energetic,
the Bone Divas include a wilderness hiker, Alpine and Nordic
skiers, a distance walker and an international flight attendant --
all age 57 to 78. Stunning images of the women boldly draped in
brilliant cloth were taken by Joyce Tenneson, celebrated
photographer and author of Wise Women, whose work appears on the
covers of Time, Newsweek and The New York Times Magazine. "These
women have the spirit and drive to rival people years their junior,
yet with osteoporosis they have the potential to literally be held
captive by their own bodies," Tenneson said. "I have photographed
lots of women (over the years) who have had problems with
osteoporosis and it's so wonderful to be involved in a project that
actually is getting the word out that people with this disease
don't have to be victims -- if they manage their disease properly."
The 2006 Bone Divas Calendar is debuting online on iVillage with
support and assistance from Roche and GlaxoSmithKline (GSK).
iVillage is the number one source for women's content and community
online and currently features an intimate look at living with
osteoporosis. To request the free calendar, learn more about the
Bone Divas and obtain osteoporosis information and management tips,
go to: http://www.ivillage.com/bonedivas or call 800-426-6482.
"It's every woman's responsibility to take care of her health,
sometimes with a little inspiration from friends like the Bone
Divas," said Nicole Stagg, Vice President of iVillage Health &
Beauty. Tips for Better Bone Health Below are five important tips
for your battle against osteoporosis and osteopenia, the precursor
to osteoporosis. It's important to follow all the tips. Eliminating
any one of them can significantly affect your success. * Visit your
doctor regularly. Work with your doctor to monitor your
osteoporosis and bone mineral density (BMD), as well as your
overall health. It's important to evaluate the steps being taken to
maintain the health of your bones and to decide what treatment is
right for you. * Get your daily recommended amounts of calcium and
vitamin D. If you are over 50 years of age and female, studies
suggest you should have 1,200 mg of calcium and 400-600 IU of
vitamin D through diet and/or supplements. Your body can best
handle about 500 mg of calcium at any one time, whether from food
or supplements. Therefore, consume your calcium-rich foods and/or
supplements in smaller doses throughout the day, preferably with a
meal.(3) * Exercise. Bones generally become stronger and denser
when you place demands on them. Lack of exercise, especially as you
get older, can contribute to lower bone mass or density. Two types
of exercise are important for women with osteoporosis: 1)
weight-bearing exercise (e.g., walking, stair climbing and dancing)
and 2) resistance exercise (e.g., use of free weights or weight
machines). These can help maintain bone health and prevent further
bone loss. Exercise can also reduce your risk of falling by
improving balance, flexibility and strength. Talk to your doctor
about a safe, effective exercise program to best meet your
needs.(3) * Take your medication. Medicine can be a key factor in
protecting bone health in women with osteoporosis. Prescription
medications that can be taken less frequently are available that
can build and maintain bone density and reduce the risk of
fracture. But no medicine can work if you don't take it. So fill
your prescription, take it properly and continue taking it -- as
directed. * Avoid smoking and excessive alcohol. Smoking has been
shown to interfere with the way your body uses calcium to help
bones. Excessive alcohol can also reduce bone mass and increase the
risk of fracture.(3) If you want to consume alcohol, it should be
limited to one drink or less a day (for women) -- or 12 oz. of
regular beer, 5 oz. of wine, or 1 1/2 oz. of 80-proof liquor.(4)
About iVillage iVillage is "the Internet for women" and consists of
several online and offline media-based properties that seek to
enrich the lives of women, teenage girls and parents through the
offering of unique content, community applications, tools and
interactive features. iVillage Inc. (NASDAQ:IVIL) was established
in 1995 and is headquartered in New York City. (1) America's Bone
Health: The State of Osteoporosis and Low Bone Mass in Our Nation.
The National Osteoporosis Foundation: February 2002; p.1,6. (2)
Data on file from an October 2002-2003 study of prescription data
of women with osteoporosis. (Ref. 161-011), Hoffmann-La Roche Inc.,
Nutley, NJ. (3) Bone Health and Osteoporosis: A Report of the
Surgeon General. Rockville, MD: U.S. Department of Health and Human
Services, Office of the Surgeon General; 2004. (4) You're In
Charge: Your Guide to Good Health After Menopause. Alliance for
Aging Research; July 1999. DATASOURCE: iVillage CONTACT: Barbara
Goldberg of chandler chicco agency for iVillage, +1-212-229-8419
office, +1-917-841-5046 cell, Web site:
http://www.ivillage.com/bonedivas
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