Discovery Communications Turns to Interwoven to Launch PlanetGreen.com
08 September 2008 - 10:00PM
PR Newswire (US)
Interwoven Web Solutions Enhance Experience on Highly Dynamic
Website SAN JOSE, Calif., Sept. 8 /PRNewswire-FirstCall/ --
Interwoven, Inc. (NASDAQ:IWOV), a global leader in content
management solutions, today announced that long-time customer
Discovery Communications is using Interwoven's Web Solutions to
power PlanetGreen.com, the online counterpart of Discovery's Planet
Green television network launched this summer. Interwoven's Web
Solutions enable Discovery to provide a compelling and engaging
online experience to the community of environmental enthusiasts
that visit PlanetGreen.com every day. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO)
"Interwoven's comprehensive solutions give us a technical platform
on which to create a rich Web experience," said Patrick Gardella,
director of online architecture at Discovery Communications. "With
Interwoven, our web producers can post fresh content quickly, and
surface related content to engage our viewers and help turn
visitors into registered active community members." Interwoven's
Web Solutions enhance the capabilities for Discovery
Communication's PlanetGreen.com by: -- Creating and delivering
content: Discovery used Interwoven TeamSite to help PlanetGreen.com
writers and contributors easily create and deploy content, and
Interwoven OpenDeploy to push content to its various Web pages --
Targeting visitors: With Interwoven MetaTagger, Discovery can
categorize and tag topics and articles across all of its online
networks, and serve up relevant content to visitors Additionally,
through integration with Pluck, a social media provider,
Interwoven's technology enables Discovery to add comments, hosted
forums, and discussion groups to PlanetGreen.com. As a result,
Discovery can provide visitors with a more collaborative and
interactive online experience. "We believe Interwoven's content
management solutions can make Web marketers far more effective and
efficient," said Ben Kiker, chief marketing officer at Interwoven.
"With a unique approach that effectively leverages content and
optimization, Interwoven's Web Solutions can expose new
opportunities for customer growth and improvements by delivering a
compelling and relevant online presence." A Webcast presentation on
Discovery Communication's implementation of Interwoven Web
solutions is available at http://www.interwoven.com/discovery.
About Interwoven Interwoven, Inc. (NASDAQ:IWOV) is a global leader
in content management solutions. Interwoven's software and services
enable organizations to maximize online business performance and
organize, find, and govern business content. Interwoven solutions
unlock the value of content by delivering the right content to the
right person in the right context at the right time. Nearly 4,400
of the world's leading companies, professional services firms, and
governments have chosen Interwoven, including adidas, Airbus,
Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines,
DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong
Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,
Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco,
Virgin Mobile, and White & Case. A community of over 20,000
developers and over 300 partners enrich and extend Interwoven's
offerings. To learn more about Interwoven, please visit
http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT:
Randy Cairns of Interwoven, Inc., +1-408-953-7111, ; or Miriam
Blackwell of Waggener Edstrom Worldwide, +1-512-527-7029, , for
Interwoven, Inc. Web site: http://www.interwoven.com/
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