UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM 6-K
REPORT OF
FOREIGN PRIVATE ISSUER
Pursuant
to Section 13a-16 or 15d-16 of the Securities and Exchange Act of 1934
For the
month of April, 2009
JACADA LTD.
(Translation
of registrant's name into English)
11
Galgalei Haplada Street
Herzliya,
46722 Israel
(Address
of principal executive offices)
Indicate by
check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F:
Form 20-F
X
Form
40-F ___
Indicate by
check mark if the Registrant is submitting this Form 6-K in paper as
permitted by Regulations S-T Rule 101(b)(1):
Yes ____ No
X
Indicate by
check mark if the Registrant is submitting this Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(7):
Yes ____ No
X
Indicate by
check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act
of 1934.
Yes ____ No
X
If "Yes" is
marked, indicate below the file number assigned to the Registrant in
connection with Rule 12g3-2(b): 82- _N/A_
CONTENTS
This Report on Form 6-K of Jacada consists
of the following documents, which are attached hereto and incorporated
by reference herein:
Press Release, released publicly on April
6, 2009: Jacada Announces Cost Reduction Initiatives
SIGNATURES
Pursuant to
the requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report on Form 6-K to be signed on its behalf by
the undersigned, thereunto duly authorized.
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JACADA LTD.
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By:
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/s/ TZVIA BROIDA
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Name:
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Tzvia Broida
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Title:
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Chief Financial Officer
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Dated:
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April 6, 2009
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Jacada
Announces Cost Reduction Initiatives
ATLANTA--(BUSINESS WIRE)--April 6, 2009--Jacada Ltd. (Nasdaq: JCDA), a
leading provider of unified desktop and process optimization solutions
for customer service operations, today announced measures to reduce
expenses to align company operations with revenue expectations for 2009.
The company announced today a 7% reduction in headcount worldwide, which
impacts 10 positions, as well as salary reductions and other additional
cost saving initiatives. Overall, the actions are expected to produce
total savings for the remainder of fiscal year 2009 of approximately
$2.5 million, which includes a reduction in cost of revenues of
$700,000, and a $1.8 million reduction in operating expense.
“As we expected, we continue to see commitments from existing customers
strengthen, and we are encouraged by the size and quality of new
business opportunities in our pipeline,” said Paul O’Callaghan, chief
executive officer of Jacada. “However, we are clearly experiencing
longer sales cycles on new customer orders due to increased diligence on
behalf of the customer. While we work hard to win new business, we will
remain committed to our ongoing focus on cost containment and improving
our bottom line results.”
The company also announced today that, after nearly 14 years at Jacada,
David Holmes, SVP of Global Marketing has decided to leave the company
for personal reasons. “David has been with Jacada from the beginning and
has worked tirelessly to promote, message, grow and transform the
company over the years,” concluded O’Callaghan. “I appreciate and
support his desire to spend some time with family, and am confident that
the excellent team that he has hired and mentored will continue the
outstanding marketing that Jacada has enjoyed.”
About Jacada
Jacada is a leading global provider of unified service desktop and
process optimization solutions that simplify and automate customer
service processes. By bridging disconnected systems into a single,
intelligent desktop, Jacada solutions create greater operational
efficiency and increase agent and customer satisfaction. Founded in
1990, Jacada operates globally with offices in Atlanta, Georgia;
Herzliya, Israel; London, England and Munich, Germany. Jacada can be
reached at
www.jacada.com
.
Forward Looking Statement
This news release may contain forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. The
words "may," "could," "would," "will," "believe," "anticipate,"
"estimate," "expect," "intend," "plan," and similar expressions or
variations thereof are intended to identify forward-looking statements.
Investors are cautioned that any such forward-looking statements are not
guarantees of the future performance and involve risks and
uncertainties, many of which are beyond the Company’s ability to
control. Actual results may differ materially from those projected in
the forward-looking statements as a result of various factors including
the performance and continued acceptance of our products, general
economic conditions and other Risk Factors specifically identified in
our reports filed with the Securities and Exchange Commission. The
Company undertakes no obligation to update or revise any forward-looking
statement for events or circumstances after the date on which such
statement is made. Jacada is a trademark of Jacada Inc. All other brands
or product names are trademarks of their respective owners.
Jacada is a trademark of Jacada Ltd. All other brands or product
names are trademarks of their respective owners.
CONTACT:
Jacada
Tzvia Broida, 972 9 9525927
Chief Financial
Officer
Tzvia@jacada.com
or
For Jacada
Hayden
Communications
Peter Seltzberg, 212-946-2849
peter@haydenir.com
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