Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has named Jim Bacon as Senior Vice President of Sales - Americas, effective June 29, 2009.

Mr. Bacon has more than 20 years of commercial leadership experience and an impressive track record of success in growing new and existing businesses for solution providers. He is also a telecommunications industry veteran and brings a wealth of key industry-specific knowledge and relationships to Jacada.

Most recently Mr. Bacon served as CMO and Vice President of Sales for IntelliOne, where he led the company�s sales strategy and sold solutions to industry-leading wireless and wireline carriers. Prior to that, he led nationwide infrastructure and service sales for Ericsson and spent several years with BellSouth, in various leadership, marketing, sales and operational roles.

�We are all thrilled that Jim has joined the Jacada team as we usher in a new period of growth in our business,� said Tom Clear, chief executive officer for Jacada. �Under Jim�s leadership, more companies will experience the power of Jacada solutions - improving customer satisfaction and retention while reducing operating costs and achieving a return on investment within 12 months. Jim is a stellar executive and commercial leader. Jacada will benefit tremendously from his expertise.�

�It�s a real pleasure to join the outstanding team at Jacada,� said Jim Bacon, senior vice president, sales � Americas, for Jacada. �I�m very impressed with the caliber of people, the quality of the solution and the positive and immediate business impact that companies get from the Jacada customer service solutions. Creating positive customer interactions has never been as critical as it is in today�s environment and I�m looking forward to introducing Jacada to many companies and helping them to quickly improve the efficiency and effectiveness of their customer service operations.�

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent desktop, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com.

Forward Looking Statement

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company�s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.

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