MediaMind Technologies Chooses TRUSTe as Global Partner for Online Behavioral Advertising Privacy Services
07 July 2011 - 5:00PM
Marketwired
TRUSTe, the leading online privacy solutions provider and largest
provider of Online Behavior Advertising (OBA) compliance solutions
with over 10 billion icon impressions per month, today announced
that MediaMind Technologies, Inc. (NASDAQ: MDMD), the leading
independent provider of integrated digital advertising solutions,
has selected TRUSTe as its preferred OBA provider and will support
its TRUSTed Ads self-regulatory solution.
By offering TRUSTed Ads with its own platform, MediaMind gives
its worldwide customer base of more than 9,000 advertising agencies
and advertisers a customizable privacy solution to easily comply
with emerging regulatory requirements, while enhancing consumer
transparency and trust through improved notice and choice. With
TRUSTe as its preferred partner, MediaMind will also continue to
support other OBA providers at customer request.
"TRUSTe is honored to have been chosen by MediaMind as its
global preferred partner for OBA privacy services," said Chris
Babel, CEO of TRUSTe. "Our combined expertise and established
customer base will make it easier than ever for the advertising
community to adhere to new self-regulation requirements and
communicate the integrity of their brands by giving consumers the
notice and choice that they want. Our research shows that when
given notice and choice, most consumers choose to participate
rather than opt-out. TRUSTed Ads' transparency builds truth in
privacy, enabling the advertising community to fully leverage
emerging digital technologies to achieve their marketing
objectives."
"Consumer trust is critical for the long term success of our
industry," said Gal Trifon, President and CEO of MediaMind.
"Supporting TRUSTed Ads on our platform allows us to provide our
advertising customers with a robust and highly scalable media
solution and ensure that they are working in accordance with
current privacy governing regulations."
About TRUSTed Ads TRUSTed Ads is the
largest provider of OBA notice and choice by sheer volume, and
features the Digital Advertising Alliance's (DAA) "Advertising
Option Icon," as part of its self-regulatory program to provide
consumer choices for OBA.
TRUSTed Ads offers consumers access to easy-to-understand
educational material and concise ad notification and opt-out
choices. TRUSTed Ads gives advertising companies the ability to
provide a branded and customizable consumer landing experience;
simple tag implementation in ad servers; and a detailed reporting
and consumer feedback mechanism.
By providing a single integrated privacy platform for all online
advertising, TRUSTed Ads further allows the advertising community
to:
- Communicate responsible privacy practices to customers;
- Keep pace with the rapidly evolving privacy landscape and
regulatory changes; and
- Provide consistent and recognized certification of all privacy
practices.
For more information about TRUSTed Ads, go to
www.truste.com/ads.
About MediaMind MediaMind is a leading
global provider of digital advertising campaign management
solutions to advertising agencies and advertisers. MediaMind
provides media and creative agencies, advertisers and publishers
with an integrated platform to manage campaigns across digital
media channels and a variety of formats, including rich media,
in-stream video, display and search. Headquartered in New York,
MediaMind delivered campaigns during 2010 for approximately 9,000
brand advertisers, servicing approximately 3,800 media and creative
agencies across approximately 8,200 global web publishers in 64
countries.
About TRUSTe TRUSTe is the leading online
privacy solutions provider and provides a broad suite of privacy
services to help businesses build trust and increase engagement
across all of their online channels -- including websites, mobile
applications, advertising, cloud services, business analytics and
email marketing. Over 4,000 web properties including those from top
companies like Apple, AT&T, Disney, eBay, Facebook, HP,
Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure
compliance with evolving and complex privacy requirements. TRUSTe's
mission, based on a "Truth in Privacy" framework, is built on a
solid foundation of transparency, choice and accountability
regarding the collection and use of personal information. TRUSTe's
privacy seal is recognized and trusted by millions of consumers as
a sign of responsible privacy practices. For additional information
on TRUSTe and its offerings, please visit
http://www.truste.com/ads.
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Media contacts: TRUSTe Kim Barsi Storyboard PR T:
415.516-5863 trustepr@storyboardpr.com MediaMind North
America Alice Suh T: 646.723.1922 M: 347.414.4660
alice.suh@mediamind.com International Lianne Schneider T:
972.9.776.0889 M: 972.523.776844 lianne.schneider@mediamind.com
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