MIPS Technologies Continues To Gain Traction in Portable Market with Multimedia Phone Design Win
30 March 2009 - 11:30PM
PR Newswire (US)
Licenses MIPS32(R) Synthesizable Processor to Mavrix Technology
MOUNTAIN VIEW, Calif., March 30 /PRNewswire-FirstCall/ -- MIPS
Technologies, Inc. (NASDAQ:MIPS), a leading provider of
industry-standard architectures, processors and analog IP for
digital consumer, home networking, wireless, communications and
business applications, today announced that Mavrix Technology,
Inc., a fabless semiconductor company developing complete SoC
solutions for the emerging Mobile Digital TV (MDTV) and portable
multimedia market, licensed its MIPS32(R) 4KEc(R) synthesizable
processor core for next-generation media processor designs. "To
succeed in the highly competitive multimedia cell phone market, our
customers are looking for efficient, low-power SoCs to power their
consumer devices," said Dr. Zhenyu Zhou, CEO, Mavrix. "Our unique
technology offers compelling all-format movie play and mobile TV
functions for the fast growing cell phone market, with local
technical support in China. By incorporating MIPS Technologies'
4KEc core, we get a great combination of scalability and
flexibility to optimize for high performance and low power. We also
enable our customers to have a more open platform to develop their
differentiation." "We are pleased that Mavrix, a company with
innovative technology for the multimedia phone market, has selected
MIPS Technologies to power its next-generation design," said Brad
Holtzinger, vice president of worldwide sales and corporate
marketing, MIPS Technologies. "SoC developers who are focused on
portable applications are increasingly leveraging MIPS
Technologies' broad and unique portfolio of IP and tools for the
embedded market." According to market research firm IDC, worldwide
mobile phone semiconductor revenue is expected to grow to $43
billion in 2012. According to the firm, connectivity and other
multimedia related semiconductor content will continue to be
primary drivers of revenue growth as mobile phone functionality
continues to expand. IDC forecasts 62% CAGR worldwide from 2008 to
2012 for revenue from mobile phones with mobile TV
functionality.(1) About Mavrix Technology, Inc. Mavrix Technology
provides integrated mobile digital TV (MDTV) receiver and
multimedia processor SoC solutions for the handheld market.
Tailored specifically to meet Chinese OEM and ODM requirements,
Mavrix's manufacture-ready total solutions help its customers to
quickly and cost-effectively add MDTV and movie play functions into
handheld devices. Since its establishment in February 2005, Mavrix
has raised $16 million in venture capital funding. The company
currently has 80 employees with offices in Shanghai, China and
Newport Beach, California. Visit http://www.mavrixtech.com/. About
MIPS Technologies, Inc. MIPS Technologies, Inc. (NASDAQ:MIPS) is
the world's second largest semiconductor design IP company and the
number one analog IP company worldwide. With more than 250
customers around the globe, MIPS Technologies is the only company
that provides a combined portfolio of processors, analog IP and
software tools for the embedded market. The company powers some of
the world's most popular products for the digital entertainment,
home networking, wireless, and portable media markets--including
broadband devices from Linksys, DTVs and digital consumer devices
from Sony, DVD recordable devices from Pioneer, digital set-top
boxes from Motorola, network routers from Cisco, 32-bit
microcontrollers from Microchip Technology and laser printers from
Hewlett-Packard. Founded in 1998, MIPS Technologies is
headquartered in Mountain View, California, with offices worldwide.
For more information, contact (650) 567-5000 or visit
http://www.mips.com/. MIPS, MIPS32, 4KEc and MIPS-Based are
trademarks or registered trademarks in the United States and other
countries of MIPS Technologies, Inc. All other trademarks referred
to herein are the property of their respective owners. (1) IDC,
Economic Crisis Response: Worldwide Mobile Phone Semiconductor
2008-2012 Forecast, Doc # 215859, December 2008 DATASOURCE: MIPS
Technologies, Inc. CONTACT: Media, Jen Bernier-Santarini of MIPS
Technologies, Inc., +1-650-567-5178, Web Site:
http://www.mavrixtech.com/ http://www.mips.com/
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