Mobiquity Technologies Unveils ATOS 2.0: Harnessing AI and Bid-Based Learning to Optimize Advertising in an Increasingly Privacy-Centric World
17 April 2023 - 10:30PM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technology solutions, announces the addition of
powerful new products to its new ATOS 2.0 platform. The enhanced
platform harnesses artificial intelligence (AI) and bid-based
learning models to optimize ad bidding and targeting, providing a
cutting-edge solution for advertisers navigating the challenges of
a privacy-centric world where first-party data is becoming a scarce
resource.
Dean Julia, CEO of Mobiquity Technologies, commented on the
significance of the company's latest innovations: "As the
advertising industry faces increasing pressure to respect consumer
privacy, the ability to optimize ad targeting and bidding with
minimal access to first-party data is becoming paramount. Our ATOS
2.0 platform, powered by advanced AI and bid-based learning models,
is designed to tackle these challenges head-on, delivering
unprecedented value to our clients."
By using bid-based learning models, Mobiquity Technologies’ AI
engine continually trains itself on real-time bidding data,
allowing it to predict and optimize ad placements with remarkable
accuracy. This innovative approach to ad bidding not only maximizes
ROI for advertisers but also minimizes reliance on third-party
data, ensuring compliance with stringent privacy regulations.
As AdTech experts, Mobiquity Technologies is keenly aware of the
growing importance of AI in the advertising landscape. The
company’s ATOS 2.0 platform represents a significant leap forward
in harnessing the power of AI to drive advertising efficiency and
performance. By continuously refining its algorithms, Mobiquity
Technologies’ AI engine is poised to shape the future of
advertising, by helping brands succeed in an ever-changing
environment where consumer privacy concerns take center stage.
"Our commitment to developing advanced AI solutions is a
testament to Mobiquity Technologies’ dedication to staying ahead of
the curve in the AdTech space," said Mr. Julia. "We believe the
ATOS 2.0 platform is a game-changer for advertisers, enabling them
to reach their target audiences in the most effective and
privacy-compliant manner possible."
As the industry moves towards greater emphasis on privacy and
data protection, Mobiquity Technologies’ ATOS 2.0 platform is
well-positioned to become an indispensable tool for advertisers
seeking to achieve the perfect balance between consumer privacy and
effective ad targeting. With its innovative AI engine and bid-based
learning models, ATOS 2.0 represents a bold step into the future of
advertising.
About Mobiquity TechnologiesMobiquity
Technologies, Inc. is a next-gen, Platform-as-a-Service (PaaS)
company for data and advertising technology solutions. The Company
maintains one of the largest audience databases available to
advertisers and marketers through its subsidiaries. Mobiquity
Technologies’ current platforms; Advangelists
(www.advangelists.com) and MobiExchange (www.mobiexchange.com)
provide programmatic advertising technologies, data insights on
consumer behavior, automated ad copy and omni-channel delivery
options. For more information, please
visit: https://mobiquitytechnologies.com.
Safe Harbor StatementThis press release
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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forward-looking statements can be identified by words or phrases
such as "may," "will," "expect," "anticipate," "target," "aim,"
"estimate," "intend," "plan," "believe," "potential," "continue,"
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing
GroupEmail: john@TheColumbiaMarketingGroup.com Phone:
646-736-1900
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