Mobiquity Technologies Launches ElecTech, an AI Powered Programmatic Advertising Solution for Political Campaigns
18 May 2023 - 10:00PM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technology solutions, announces the launch of ElecTech,
an AI-powered programmatic platform destined to redefine political
advertising. Harnessing the power of first-party data and advanced
artificial intelligence, ElecTech provides unrivaled precision in
voter targeting and message optimization.
"With ElecTech, we are delivering a platform that incorporates
advanced AI algorithms, dynamic creative optimization, and robust
audience segmentation techniques. We have designed it to be a
one-stop solution for modern political campaigns that want to
connect with voters on a deeper and more personalized level," said
Dean Julia, CEO of Mobiquity Technologies.
Leveraging the strength of first-party data, ElecTech offers
granular audience segmentation, facilitating precision targeting
within specific voting districts. The platform uses AI to analyze a
vast array of demographic data, voter preferences, and behaviors,
delivering tailored ad content that resonates with voters on an
individual level. Additionally, the dynamic creative optimization
feature enables ElecTech to generate custom ads for each audience
segment, thus significantly boosting ad engagement rates.
ElecTech’s capability for real-time performance tracking and
adjustment stands to deliver the desired results for political
campaigns. The AI-driven platform monitors key performance
indicators such as click-through rates, conversion rates, and
audience engagement to identify and implement necessary adjustments
to campaign strategies.
"The use of AI in ElecTech facilitates data-driven decision
making, eliminating guesswork and enhancing efficiency in political
advertising. We believe with this technology, campaigns can achieve
more success due to improved ad relevance, superior audience
engagement, and ultimately, more effective message delivery," Julia
added.
Given the projected increase in expenses for the upcoming 2024
election, surpassing the already substantial budget of the previous
cycle, the effective allocation of campaign funds becomes crucial.
Utilizing ElecTech's precise targeting and tailored messaging could
offer a notable advantage to political campaigns striving to
optimize their advertising budgets, particularly in light of
certain social media platforms' hesitancy towards politically
focused ads.
About Mobiquity TechnologiesMobiquity
Technologies, Inc. (NASDAQ: MOBQ) is a next-gen,
Platform-as-a-Service (PaaS) company for data and advertising
technology solutions. The Company maintains one of the largest
audience databases available to advertisers and marketers through
its subsidiaries. Mobiquity Technologies’ current platforms;
Advangelists (www.advangelists.com) and MobiExchange
(www.mobiexchange.com) provide programmatic advertising
technologies, data insights on consumer behavior, automated ad copy
and omni-channel delivery options. For more information, please
visit: www.mobiquitytechnologies.com.
Safe Harbor StatementThis press release
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
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update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
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GroupEmail: john@TheColumbiaMarketingGroup.com Phone:
646-736-1900
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