Adviso, Canada's Leading Bilingual Web Marketing Firm, Selects Marin Software
30 July 2013 - 11:00PM
Marketwired
Marin Software (NYSE: MRIN), provider of a leading Revenue
Acquisition Management platform for advertisers and agencies, today
announced that Adviso has selected Marin Software to deliver
superior online advertising results. Adviso, which provides
Internet strategy and marketing services to businesses, chose
Marin's platform for its predictive bidding capabilities,
customized data analysis, and global support services.
"Adviso prides itself on its ability to manage complex online
marketing accounts for a variety of businesses, each with unique
needs and goals," said Jean-François Renaud, Partner at Adviso.
"Marin Software enables us to exceed our client commitments and
boost our obsession for conversions. We look forward to leveraging
the Marin platform to help our clients acquire revenue and grow
their presence online."
Adviso, Canada's Leading bilingual web marketing firm
specializing in internet business strategies, selected Marin
Software after a thorough evaluation of leading paid search
management platforms to manage and enhance its clients' paid search
marketing programs.
The flexibility of Marin Software's platform enhances Adviso's
need to analyze data according to custom categories across
publishers, regions and brands. Adviso manages the online needs of
International brands with complex business logic, therefore
creating and optimizing custom data criteria is critical. Marin
provides them the ability to easily categorize and compare data
sets that matter most to their success.
Marin Software's predictive bidding allows Adviso to save time
and minimize the risk of error associated with manual bidding. It
enables the forecasting of bidding outcomes based on existing data.
As a result, Adviso can focus on strategic budget allocations to
maximize profit and revenue goals for their varied client base.
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About Marin Software: Marin provides a
leading Revenue Acquisition Management platform used by advertisers
and agencies to manage more than $4 billion in annualized ad spend.
Offering an integrated platform for search, display, social, and
mobile marketing, Marin helps advertisers and agencies improve
financial performance, save time, and make better decisions.
Headquartered in San Francisco, with offices worldwide, Marin's
technology powers marketing campaigns in more than 160 countries.
For more information about Marin's products, please visit:
http://www.marinsoftware.com/solutions.
About Adviso: Adviso is a Montreal-based
consulting firm which provides Internet strategy and marketing
services notably performance media buying, search marketing, social
media, web usability and web analytics. Adviso's 40+ team counts as
clients well-known companies such as Air Canada, National Bank,
Evenko, Yves Rocher, Uniprix and Canadian Space Agency. Adviso was
recognized as being among the fastest-growing companies in Canada
in the prestigious Profit contest in the past 3 years. For more
information about Adviso, please visit: http://www.adviso.ca
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Media Contact: Greg Kunkel Corporate Communications Marin
Software 415-857-7663 press@marinsoftware.com
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