Macrovision's TV Guide and Sunflower Broadband Collaborate on Set-Top Box Clickstream Measurement
18 May 2008 - 10:00PM
Business Wire
Macrovision Solutions Corporation (NASDAQ:MVSND) and leading
independent cable operator Sunflower Broadband today announced the
planned deployment of a set-top box clickstream measurement
solution for its TV Guide Interactive� i-Guide�, one of the cable
industry�s most widely-deployed interactive programming guides
(IPG). The collaboration marks the first planned clickstream
deployment for Macrovision� and Sunflower Broadband� to collect
valuable IPG usage data that can be used to make consumers�
television experience more enjoyable. The IPG usage patterns of an
anonymous sample of Sunflower Broadband customers will be collected
to help Macrovision gain insight into how consumers use i-Guide and
interact with their DVR and on demand services and in-guide
advertising. The data obtained from the clickstream measurement
will also allow Sunflower Broadband to better understand how its
customers use the IPG to access new services. This will help the
company develop more effective consumer marketing tactics as well
as home in on the development of on demand menus that are easy for
customers to navigate. Data collection will be accomplished using
Navic Networks� HyperGate Transport software. It will comply with
consumer privacy laws and will be collected and reported
anonymously. �The interactive program guide plays a vital role in
consumers� enjoyment of their television entertainment,� said Steve
Shannon, executive vice president, Product Management, at
Macrovision. �The insights both Macrovision and Sunflower Broadband
gain from this relationship will help us understand how consumers
currently use their IPGs, how they engage with interactive guide
advertising and how the guide experience can be enhanced.� In
addition to measuring consumers� use of the IPG, Macrovision and
Sunflower Broadband plan to test locally targeted IPG
advertisements. Using clickstream data, Macrovision and its
advertising clients will evaluate the performance of IPG ad
campaigns. �Sunflower Broadband is continuously innovating new ways
to improve our customers� experience, while enhancing our offering
to advertisers,� said Patrick Knorr, COO/General Manager, Sunflower
Broadband. �i-Guide�s set-top box measurement solution will provide
us with a new tool to understand our consumers� needs, how they
navigate, use services such as on demand, and their engagement with
interactive advertisements. Having this information will be
critical to be able to better serve and meet our customers� needs.�
About Macrovision Solutions Corporation Macrovision Solutions
enables the digital home entertainment experience by allowing
businesses to protect, enhance and distribute digital goods to
consumers across multiple channels. The Macrovision Solutions
technologies are deployed by companies in the entertainment,
consumer electronics, cable and satellite, and online distribution
markets to solve industry-specific challenges and bring greater
value to their customers. The result of deploying Macrovision�s
solutions is a simple end user experience to discover, acquire,
manage and enjoy digital content. Today, the company provides
connected middleware, metadata on music, games, movies and
television programming, media recognition, interactive programming
guides as well as operating entertainment portals www.tvguide.com
and www.allmusic.com and copyright protection. Macrovision
Solutions holds over 3500 issued or pending patents and patent
applications worldwide. Macrovision Solutions is headquartered in
Santa Clara, California, with approximately 13 offices across the
United States and around the world. More information about
Macrovision Solutions can be found at www.macrovision.com. About
Sunflower Broadband Sunflower Broadband is an independent cable
operator based in Lawrence, Kansas. An advanced broadband network
has become a conduit through which they provide their customers
with highly advanced video services including a robust HD channel
lineup, on demand, and HD On Demand. They can also provide
everything from simple Internet and communication services for
residential customers to complex networking and telecommunication
projects for community businesses. Sunflower continually brings
cutting-edge, superior technology to its customers while providing
unparalleled hometown care. Sunflower Broadband has been recognized
as Independent Cable Operator of the Year, a Top 50 Broadband
Innovator, and one of the Top 7 Cable Operators to Watch in 2007.
Sunflower Broadband is a division of The World Company, a media
company also located in Lawrence, KS. Trademark statement
�Macrovision 2008. Macrovision is a registered trademark of
Macrovision Solutions Corporation. All other brands and product
names and trademarks are the registered property of their
respective companies. Forward Looking Statements All statements
contained herein that are not statements of historical fact,
including statements that use the words �will� or �is expected to,�
or similar words that describe the Company�s or its management�s
future plans, objectives, or goals, are �forward-looking
statements� and are made pursuant to the Safe-Harbor provisions of
the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that could cause the actual results
of the Company to be materially different from the historical
results and/or from any future results or outcomes expressed or
implied by such forward-looking statements. Such factors are
further addressed in the Company�s Annual Report on Form 10-K/A for
the year ended December�31, 2007 and such other documents as are
filed with the Securities and Exchange Commission from time to time
(available at www.sec.gov). The Company assumes no obligation to
update any forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release, except
as required by law.
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