Peet's Coffee & Tea Introduces 'Peet's and Joy' a Holiday Celebration for Family and Friends
02 November 2006 - 8:00AM
PR Newswire (US)
Company Unveils the 2006 Holiday Blend Coffee and Holiday Breakfast
Blend Tea, Along With a Complete Selection of Elegant Gift Items
EMERYVILLE, Calif., Nov. 1 /PRNewswire-FirstCall/ -- Peet's Coffee
& Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and
marketer, today announced the introduction of its 2006 Peet's and
Joy holiday program. This celebration of sharing and savoring
Peet's with family and friends continues through the end of
December 2006. The centerpiece of the program is the company's core
holiday offerings, Holiday Blend coffee and Holiday Breakfast Blend
tea, which represent the world's finest coffee and tea lots of the
year, hand-selected by Peet's experts and skillfully blended for a
perfect balance of flavor, aroma and body. These offerings will be
complemented by a unique selection of elegantly packaged coffee and
tea gift sets for customers to share and enjoy during the season.
Peet's 2006 Holiday Blend Coffee and Holiday Breakfast Blend Tea At
the heart of this year's vintage is a rare coffee grown in the vast
highlands of Brazil, meticulously processed and sun-dried naturally
with flavors reminiscent of hazelnut. As Doug Welsh, vice president
of coffee, Peet's Coffee & Tea, Inc., shares, "We crafted
Holiday Blend in the Peet's tradition by pairing this Brazilian
coffee with other extraordinary lots -- a bright, subtly fruited
New Guinea, an aromatic Ethiopia suggestive of candied citrus peel,
and a few other secret coffees -- to produce a truly memorable
cup." Peet's Holiday Breakfast Blend tea features the finest black
teas from the 2006 crop. "This year's blend showcases a bright
second flush Darjeeling, a piney Keemun and a honey-sweet Yunnan,"
said Eliot Jordan, director of tea, Peet's Coffee & Tea, Inc.
"The resulting cup is complex, with bright, seasoned flavors and
subtle aromatics." Share Peet's & Joy With Hand-Crafted Gifts
For coffee and tea lovers, Peet's fresh, deep-roasted coffees and
hand- selected teas make distinctive holiday gifts and will be
enjoyed throughout the winter season. This year, choose from a wide
variety of holiday gift sets and food treats, all presented in
elegant, festive packaging. Peet's top gift ideas include: *
Holiday Blend Coffee & Holiday Breakfast Blend Tea: Includes a
pound of Peet's Holiday Blend coffee and a 4-ounce tin of Peet's
2006 Holiday Breakfast Blend tea in a beautiful gift box. * Coffee
Samplers: Feature Peet's coffee favorites and are the perfect way
to introduce friends and family to the distinctive flavors of
Peet's. Popular samplers include Peet's Holiday Sampler, Holiday
Grand Sampler and Holiday Day and Night Sampler. * 12 Month Classic
Tasting Tour: Peet's most popular gift, delivers a pound of
delicious Peet's Deep-Roasted(R) coffee every month for one year.
First delivery arrives with a free Peet's Travel Tumbler. * Peet's
6 Month Comparative Tasting Tour: Savor and explore the world of
coffee by comparing Peet's Signature blends with related single
origin coffees. Two pounds each -- one blend, one single origin --
every month. Also available in 3 and 12 month options. * Peet's
Reserve Coffee Gift: Includes a half pound each of Peet's Kona and
Jamaica Blue Mountain. * Peet's Rare Tea Gift: A collection of two
exquisite teas: Jasmine Downy Pearls green tea and Silver Cloud, a
white tea available only to Peet's, with distinctively sweet
flavors. * Premium Tea Collection: Includes four 1.76 ounce tins of
the very best premium teas Peet's has to offer. * Holiday Blend and
Peet's Sweets Quartet: A pound of Holiday Blend paired with Peet's
most irresistible treats. Holiday Blend is also available with
chocolate-covered cherries. * Peet's Holiday Gift Card: From
November through December, purchase a Peet's debit card worth $50
or more and Peet's will donate 5% of the load value* to Coffee
Kids, an international non-profit organization committed to
improving the quality of life for children and families living in
coffee-growing communities around the world. (*Up to a maximum of
$15,000) Gifts are available through the holidays while supplies
last in Peet's retail stores nationwide, online at
http://www.peets.com/ and by calling 1-800-999-2132. In addition,
Peet's Holiday Blend coffee is also available at select grocery
stores nationwide. ABOUT PEET'S COFFEE & TEA, INC. Founded in
Berkeley, Calif., in 1966, Peet's Coffee & Tea, Inc. is a
specialty coffee roaster and marketer of fresh, deep-roasted whole
bean coffee for home and office enjoyment. Peet's fresh-roasted
coffee, hand-selected tea and related items are sold in several
distribution channels including grocery, home delivery, office and
food service accounts and company-owned stores throughout the
United States. For information about Peet's Coffee & Tea, Inc.,
visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee
& Tea, Inc. shares are traded under the symbol PEET.
DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Jennifer
Strasburg of Weber Shandwick, +1-415-449-0125, or , for Peet's
Coffee & Tea, Inc. Web site: http://www.peets.com/
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