Peet's Coffee & Tea Introduces Distinctive New Line of Bottled Iced Teas
30 June 2009 - 6:00AM
PR Newswire (US)
New Peet's Ready-To-Drink Tea Available Now in Select Markets
EMERYVILLE, Calif., June 29 /PRNewswire-FirstCall/ -- Peet's Coffee
& Tea, Inc., (NASDAQ:PEET), the premier specialty coffee and
tea company in the U.S., today announced the introduction of Peet's
Bottled Iced Teas, a line of exceptional ready to drink teas made
from Peet's whole tea leaves. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090629/SF39681) (Logo:
http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO) The six
new iced tea varieties are crafted from green, oolong, white and
black teas. Five of the six are complimented with all natural
flavors such as peach, mint, citrus and honey to accentuate the
unique flavor characteristics inherent in each tea. The result is
very refreshing, true tea flavor, ranging from light and delicate
to robust and full-bodied depending on the tea varietal. Peet's
Bottled Iced Teas are all natural, very lightly sweetened and
include an unsweetened version. "We've taken everything we know
from our 43 years in the tea business and crafted unique recipes
that bring out the best flavor in each iced tea," said Eliot
Jordan, Peet's Tea Master of nearly 20 years. "It took us about
five years to perfect this and get true tea taste into a bottle,
but I think we finally got it right." In the process of developing
the exacting recipes, Jordan has cupped countless whole leaf teas
from around the world and tinkered endlessly to create just the
right tea blends. Unlike most other bottled teas made from powdered
tea leaves, Peet's uses only the highest quality whole leaf teas
sourced from the top 2% of tea in the world. According to Chris
Lansing, Vice President/General Manager at Peet's, cold tea is the
primary way in which people consume tea in the U.S. and over the
last several years, the bottled tea market has grown steadily at
about 15 percent. "Our bottled iced teas are everything you'd
expect from Peet's - extraordinarily high quality tea brewed so
that the real taste of the tea shines through. The refreshing true
tea taste stands out among the many 'tea sodas' that are sugary or
artificially-flavored," said Lansing. "What many people don't know
is that Alfred Peet, our founder, started in the tea business
before becoming internationally renowned for his coffee," added
Lansing. "We are excited to have finally captured the extraordinary
quality and taste of our teas, cold in a bottle, for the first
time." Peet's Bottled Iced Tea comes in a distinctively shaped 15
oz glass bottle. The teas are initially available at 25 Peet's
retail outlets in Northern California, Raley's, Bel Air, Nob Hill
and Nugget Markets grocery stores in California and Nevada as well
as select Whole Foods stores. The teas are also available at select
Costco stores (all in Northern California). The six varieties
currently available include: -- Jade Green Lime Tea -- Little
Dragon Peach Tea -- Moroccan Mint Green Tea -- Snow Leopard Tea
with Honey -- Summer House Citrus Tea -- Summer House Classic Tea
(unsweetened) For more information, or to find the outlet nearest
you visit http://www.peetstea.com/. ABOUT PEET'S COFFEE & TEA,
INC. Peet's Coffee & Tea, Inc., (PEET), is the premier
specialty coffee and tea company in the United States. Peet's buys
the highest quality beans in the world, artisan roasts every bean
by hand to order, and delivers all of its coffee quickly for
superior freshness no matter where it is sold. Founded in 1966 in
Berkeley, California by Alfred Peet, who is widely recognized as
the grandfather of specialty coffee in the U.S., Peet's has a
rapidly growing, passionate customer following that seeks out
Peet's coffees wherever they go. Peet's is committed to
strategically growing its business through many channels without
compromising the extraordinary quality of its coffee. For more
information about Peet's Coffee & Tea, Inc. visit
http://www.peets.com/.
http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO
http://www.newscom.com/cgi-bin/prnh/20090629/SF39681
http://photoarchive.ap.org/ DATASOURCE: Peet's Coffee & Tea,
Inc. CONTACT: Melanie Vuynovich of Double Forte, +1-415-848-8122, ,
for Peet's Coffee & Tea, Inc. Web Site: http://www.peets.com/
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