PNTR Pointer Telocation Ltd

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

FORM 6-K
Report of Foreign Private Issuer

 

Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

 

For the month of August 2014

 

Commission File Number: 001-13138

 

Pointer Telocation Ltd.
(Translation of registrant's name into English)

 

14 Hamelacha Street, Rosh Ha'ayin, Israel 48091
(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x Form 40-F o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

 

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 

Yes o No x

 

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

 

 

Pointer Telocation Ltd.

 

On August 25, 2014, Pointer Telocation Ltd. issued a press release announcing the Win of a $1.3M Project to Provide Advanced Cargo Tracking Solutions in Africa.

 

A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

 

Exhibit

 

Exhibit 1

Press release dated August 25, 2014, announcing the Win of a $1.3M Project to Provide Advanced Cargo Tracking Solutions in Africa.

 

 

Signatures

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

	POINTER TELOCATION LTD.
Date: August 25, 2014	By:	/s/ Yossi Ben Shalom
		Yossi Ben Shalom Chairman of the Board of Directors

 

 

 

Exhibit 1

 

 

For Immediate Release

 

Pointer Telocation Announces the Win of a $1.3M Project to Provide Advanced Cargo Tracking Solutions in Africa

 

 

Rosh HaAyin, Israel August 25, 2014, Pointer Telocation Ltd. (Nasdaq CM: PNTR) - a leading developer, manufacturer and operator of Mobile Resource Management (MRM), announced today that it has been awarded a supply contract to provide cargo tracking solutions for a customer in Africa. The contract is worth approximately $1.3 million with revenues expected to be recorded in the second half of 2014.

 

The goal of the project is to provide a system for coordinating trade activities in terms of information exchange, cargo tracking and monitoring the movement of goods. This is in order to ensure trade efficiency, cooperation and competitiveness in the region.

 

Pointer will supply its advanced cargo tracking and monitoring devices to enable the safe and efficient delivery of goods between various countries in Africa.

 

Pointer's CelloTrack-T product line offers advanced tracking and remote monitoring for high value mobile assets. It supports tracking, communication, location-based features and other control and maintenance capabilities. The CelloTrack-T family units utilize advanced power management algorithms, preserving and extending battery life period. The units’ positioning engine is based on SiRFstarIV™, offering high acquisition and tracking performance. The units are equipped with an improved IP67 enclosure and dual tampering detection mechanisms.

 

David Mahlab, President and CEO of Pointer commented, "We are very pleased that this significant African customer has chosen our solutions over those of our competitors. This award is another positive result from our consistent growth strategy to expand operations abroad, and we expect this award will also lead to increased sales and revenue in the future.”

 

Continued Mr. Mahlab, “Specifically, I am happy to see that a CelloTrack product was selected as the core for this solution. This product is part of our asset management offering substantiates our belief in the future of asset management for goods in transit. We have invested much effort in our asset management capabilities as we see this as an area with strong growth potential which is a part of the ‘Internet of Things’ (IoT) solution. This project marks another success in our efforts to extend our footprint in the asset tracking and monitoring market.”

 

About Pointer Telocation:

Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Road Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a growing list of customers and products installed in 50 countries. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for stolen vehicle retrieval, fleet management, car & driver safety, public safety, vehicle security and more. The Company's top management and the development center are located in the Afek Industrial Area of Rosh Ha'ayin, Israel.

 

For more information: http://www.pointer.com

 

 

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "anticipate," "intend," "seems," "plan," "aim," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to the proposed acquisition and other future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss or gain of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

 

Contact

Zvi Fried, V.P. and Chief Financial Officer	Kenny Green/Ehud Helft, GK Investor Relations
Tel.: +972-3-572 3111	Tel: +1 646 201 9246
E-mail: zvif@pointer.com	E-mail: pointer@gkir.com