Putnam Investments Launches "This is Putnam Today," New Advertising Campaign Focused on Talent and Results
09 July 2009 - 1:11AM
Business Wire
Putnam Investments today announced a new advertising campaign
entitled �This Is Putnam Today.� The campaign focuses on the
dramatic changes at the 70-year-old investment company since Robert
L. Reynolds became president and chief executive officer one year
ago.
The first advertisements in the campaign, which will appear in
the July print and online versions of financial newspapers and
trade publications, spotlight the managers of six
large-capitalization equity mutual funds. Some of these managers
have been recently recruited to Putnam. Others are longer-term
Putnam veterans. All have contributed to the impressive broad-based
performance generated during the past year.
��This Is Putnam Today� highlights the changes put in place at
Putnam that were designed to deliver sustained, superior investment
performance by existing and new talent at the firm. By showcasing
our large-cap managers and the strong performance they have been
generating, we hope to inform financial professionals and investors
alike of the value we can provide,� said Putnam Investments� Head
of Global Marketing and Products Jeffrey R. Carney.
The portrait that emerges from the first ad is of five of the
six investment professionals bringing a fresh approach to their
funds, having taken responsibility for management of the showcased
funds in the last year. The one incumbent fund manager in the ad,
Bartlett Geer of Putnam Equity Income Fund, has been recognized for
generating strong long-term performance for his fund.
The entire slate of managers � and their funds � featured in the
advertisement are:
- Nick Thakore, Putnam Voyager
Fund (PVOYX): Went from the 83rd percentile last year to the 1st
percentile this year, ranking #3 of 841 funds in its class.
- Robert Ewing, The Putnam Fund
for Growth and Income (PGRWX): In the 9th percentile this year,
ranking 46th of 564 funds; its three-year record ranked it in the
85th percentile.
- Jeffrey Sacknowitz, Putnam
International New Opportunities Fund (PINOX): Ranked in the 17th
percentile (26th of 159); up from the 59th percentile in its
10-year record.
- Bartlett Geer, Putnam Equity
Income Fund (PEYAX): Ranked in the 9th percentile (26th of 294); up
from the 26th percentile in its 10-year record.
- Andrew Matteis, Putnam Research
Fund (PNRAX): Ranked in the 19th percentile (171st of 936 funds);
up from the 70th percentile in its three-year record.
- Robert Brookby, Putnam Growth
Opportunities Fund (POGAX): Ranked in the 5th percentile (42nd of
841 funds); up from the 92nd percentile in its 10-year record.
Ranking periods ended June 30, 2009. (Note: A year ago, Putnam�s
five biggest large-cap funds averaged in the 83rd percentile for
the preceding one-year period, according to Lipper. As of June 30,
2009, these same five funds averaged in the 16th percentile for one
year.) An advertisement featuring Nick Thakore, manager of Putnam
Voyager Fund, one of the firm�s flagship products, will follow the
initial multi-manager ad.
The coordinated print and online campaign refers readers to
Putnam�s Web site, which seeks to use state-of-the-art streaming
video. The campaign will include an important social media
component through the introduction of the company�s new Twitter
page, where financial professionals and investors can follow the
latest developments at Putnam at http://twitter.com/putnamtoday. In
addition, Reynolds will be �tweeting� regularly at
http://twitter.com/robertlreynolds.
�Through this campaign, we are telling people to take a look at
us now,� said Carney. �Putnam has undertaken one of the most
aggressive turnaround efforts ever, and we have focused on putting
the right people, products, and platforms in place, including the
building of a first-class, high-talent research team to drive our
fundamental investment approach. We look forward to continuing to
earn the confidence of our investors and their advisors each and
every day.�
Rebuilding Putnam Investments
Since joining Putnam on July 1, 2008, Reynolds has taken a
number of steps to improve performance and strengthen Putnam�s
investment unit, including:
- A restructuring of Putnam�s
equity investment division to increase individual fund manager
accountability and responsibility and realign manager and analyst
incentives to reward those who deliver top-quartile results for
clients;
- Senior hires in trading,
portfolio management, and research, including David Glancy; Nick
Thakore; Robert Ewing; and Walter Donovan, the firm�s chief
investment officer;
- The launch of products including
the industry�s first suite of target absolute return mutual funds*;
the Spectrum Funds, which invest in the securities of undervalued,
leveraged companies; the Global Sector Funds, which target stocks
in dynamic sectors across global markets; and Putnam
RetirementReady� Funds, a suite based on actively managed
portfolios.
Reynolds, recently ranked as the third-most influential person
in the defined-contribution plan business, also has recommitted
Putnam to the retirement market, launching a new
defined-contribution platform for plan sponsors. Reynolds also
recently proposed a sweeping retirement reform agenda based on
strengthening 401(k)s to reliably deliver lifelong income to
workers.
About Putnam Investments
Founded in 1937, Putnam Investments is a leading global money
management firm with over 70 years of investment experience. As of
June 30, 2009, Putnam had $102.8 billion in assets under
management. Putnam has offices in Boston, London, Frankfurt,
Amsterdam, Tokyo, Singapore, and Sydney. For more information, go
to putnam.com.
*Putnam�s target absolute return funds are not intended to
outperform stocks and bonds during strong market rallies.
Putnam mutual funds are distributed by
Putnam Retail Management.
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