FARMINGTON HILLS, Mich.,
March 9, 2021 /PRNewswire/
-- Raven Industries, Inc., the leader in precision agriculture
solutions, has selected the JRT agency® as agency
of record for Raven Autonomy™, a key strategic growth platform for
Raven Applied Technology, after a nationwide agency review.
What really stood out about JRT was their ability to move quickly
against our immediate marketing goals.
JRT, a fully integrated communications agency, will support
Raven Autonomy's global brand positioning and marketing strategy.
The focus is elevating awareness and creating excitement for its
revolutionary technology innovations in driverless AG technology
and autonomous agriculture, and how it is communicated to new and
existing customers around the world.
"What really stood out about JRT was their ability to move
quickly against our immediate marketing goals while providing an
actionable strategic path forward," said Nick Langerock, Director of Strategic Marketing
at Raven Industries. "We set out to Solve Great Challenges and our
Driverless Ag Technology is powered by our incredible advancements
in machine control technology. JRT made it very clear that brave
and bold will lead the way in the market and we strongly
agree."
"With significant investments and recent acquisitions in place,
now is the time for Raven Autonomy to build a leadership position
in providing precision agriculture solutions and position itself as
the bonafide leader in autonomous solutions," said Mark Bellissimo, Chief Executive Officer at the
JRT agency®. "We are thrilled to be working alongside
Raven as the technology solutions leader to uniquely position them
as the 'one to watch' for what is coming next in Autonomy."
The JRT agency® will work closely with Raven
Autonomy™ supporting key branding, marketing and messaging
initiatives, including traditional and digital advertising, website
and collateral development, virtual and trade show experiences, PR
and media relations.
About The JRT agency®
The JRT agency® is a thoroughly modern communications
company that moves brands at the speed of the customer. Although 46
years old, JRT always thinks like a start-up, providing a portfolio
of digital-first services, including brand strategy, advertising,
desktop and mobile platform development, B2B, B2C, multimedia
creative, production, data management, environmental image
engineering, influencer and experiential marketing, and more. To
learn more, visit www.thejrtagency.com.
About Raven Industries, Inc.
Raven Industries (NASDAQ: RAVN) is dedicated to providing
innovative, high-value products and solutions that solve great
challenges throughout the world. Raven is a leader in precision
agriculture, high-performance specialty films, and lighter-than-air
technologies. Since 1956, Raven has designed, produced, and
delivered exceptional solutions, earning the company a reputation
for innovation, product quality, high performance, and unmatched
service. For more information, visit http://ravenind.com.
About Raven Applied Technology
Raven Applied Technology is helping feed a growing population by
delivering impactful technology that improves agricultural
efficiency for custom applicators and growers around the world.
From field computers to sprayer and planter controls, GPS guidance
steering systems, and wireless and logistics technology, Raven
provides precision agriculture products and solutions designed to
reduce operating costs and improve yields.
http://ravenprecision.com
Media Contact:
Louise Hackett
The JRT Agency
Director, Public Relations
louhackett@thejrtagency.com
248.494.1006
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SOURCE The JRT agency