Rentrak Expands to Russia as Its Newest Box Office Reporting Territory
22 October 2009 - 10:00PM
PR Newswire (US)
-New Customers for the Russian Service Include International
Distribution Arms of Major Studios- LOS ANGELES, Oct. 22
/PRNewswire-FirstCall/ -- Rentrak (NASDAQ:RENT), a leader in
multi-screen media measurement serving the entertainment and
advertising industries, today announced that its Box Office
Essentials(TM) suite is now fully operational in Russia, collecting
box office ticket sales data in the world's ninth largest motion
picture exhibition market. As part of services offered, Rentrak
collects ticket sales data from 800 theater locations incorporating
2800 screens within Russia. Rentrak is now providing box office
ticket sales data and analytical services to Walt Disney Motion
Pictures International, Paramount Pictures International, Sony
Pictures Releases International, Universal Pictures International,
Warner Bros. Pictures International and Central Partnership, a
Russian distributor. Subscribing distributors receive reporting via
24/7 web-browser based access to their respective data including
hourly sales, 3-D breakout and theater circuit level reporting, as
well as top line industry performance analytics. As part of its
commitment to providing premium services to studio distributors
working in Russia, Rentrak has opened a Moscow field office. "We
are very pleased to be opening up Russia as our newest theatrical
box office reporting territory," commented Ron Giambra, Executive
Vice President, Theatrical Worldwide at Rentrak. "With the
increasing importance of international box office revenue, it is
more vital than ever for the motion picture industry to have access
to the most timely, accurate and in-depth data and analytical
services to maximize distribution operations," Giambra added.
According to Rentrak, 2008 international box office receipts
contributed to 62 percent of total global revenue for the motion
picture theatrical exhibition category. For the first three
quarters of 2009, international box office receipts have driven $12
billion in sales, or 61 percent of worldwide box office receipts
for this period. Rentrak also offers its Box Office Essentials
product by direct electronic connection to studio distribution
customers in North America (first ranked market), Brazil (12th
ranked market), as well as Hong Kong and India (in top 25 ranked
markets). About Box Office Essentials Box Office Essentials
provides each studio with password-protected, real-time, web
browser-based and 24/7 access to data pertaining specifically to
their movie release titles. A sophisticated toolset allows studio
distribution executives to view and analyze the information at
different levels of detail and across a multitude of attributes (by
theatre circuit, DMA, time zone, etc.), enhancing their ability to
make faster, and better informed decisions. Additional features
include online school calendars (K-12 and college), interactive
release schedule and 24-hour subscriber support. About Rentrak
Corporation Rentrak Corporation, based in Portland, Oregon, is an
information management company serving clients in the media,
entertainment, retail and advertising industries. The company's
Entertainment Essentials® suite of services is redefining media
measurement in the digital broadband era. Entertainment Essentials
provides customers with near-real-time, actionable insight into
performance of content distributed over a wide variety of modern
media technologies. Available by license or subscription, each
Entertainment Essentials application allows executives to analyze
detailed industry-wide and title-specific data to make decisions
that enhance the bottom line and provide competitive advantage. For
further information, please visit Rentrak's corporate website at
Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151
DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted,
+1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of
Rogers & Cowan for Rentrak Corporation Web Site:
http://www.rentrak.com/
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