Rentrak Reports Engagement Metrics for Week Ending November 29, 2009
07 December 2009 - 11:00PM
PR Newswire (US)
--'Stickiness' Index Measures Viewer Involvement-- PORTLAND, Ore.,
Dec. 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT),
a leader in multi-screen media measurement serving the
entertainment and advertising industries, released the "Stickiness"
Index for the week of November 23 through November 29, 2009. The
"Stickiness" Index lists the top-25 "stickiest" 30-minute,
60-minute and 120-minute primetime programs based on proprietary
information derived from Rentrak's TV Essentials service which
tracks anonymous set-top-box viewing information. The "Stickiness"
Index is based on the average percentage of the program viewed,
divided by the average percentage viewed for all series of that
duration during Monday-Saturday primetime (8pm-11pm) and Sunday
primetime (7pm-11pm). Programs with the most engaged viewers will
have higher "stickiness" indexes. Week of 11/23/2009 - 11/29/2009:
Index Rating Rank Rank Series Network Index 1 3 Dancing With the
Stars ABC 183 2 52 2009 Soul Train Music Awards BET 182 3 371
Futbol de Mexico TELF-B 175 4 8 NCIS CBS 173 5 23 Criminal Minds
CBS 164 6 131 Sortilegio UNIV-B 164 7 10 NCIS: Los Angeles CBS 161
8 24 A Dog Named Christmas CBS 161 9 21 The Good Wife CBS 157 10
162 En nombre del amor UNIV-B 157 11 9 Desperate Housewives ABC 154
12 176 Comfort and Joy LIFE 153 13 16 CSI: Miami CBS 152 14 130 The
Most Wonderful Time of the Year HALL 152 15 27 House FOX 150 16 25
CSI: NY CBS 150 17 110 Wow Wow Wubbzy NICKJR 149 18 88 Sons of
Anarchy FX 148 19 12 Brothers and Sisters ABC 148 20 197 Home by
Christmas LIFE 148 21 98 White Collar USA 146 22 171 The National
Tree HALL 145 23 97 NCIS USA 141 24 63 Big Time Rush NICK 140 25 28
The Biggest Loser 8: Second Chances NBC 140 The "Stickiness" Index
is the average percentage of the program viewed, divided by the
average percentage viewed for all programs of that duration (i.e.
30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm)
and Sunday primetime (7pm-8pm) programs, includes roll up of air
times. Excludes local programming and all premium non ad-supported
channels. About TV Essentials Rentrak's TV Essentials is a
comprehensive suite of research tools that enable customers to
analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing
proprietary technology to process massive amounts of click-stream
data, the TV Essentials system is able to aggregate and report
second-by-second information from millions of digital set-top
boxes. The system can isolate individual market, network, series,
or telecast performance, administer national and local estimates,
and provide an evaluation of influencing factors such as
psychographics and demographics. About Rentrak Corporation Rentrak
Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment
industry. Reaching across numerous platforms including box office,
home entertainment, on-demand and linear television, broadband and
mobile, Rentrak provides unique and actionable insight for our
clients and partners. From the introduction of our revolutionary
Pay-Per-Transaction® distribution and revenue-sharing system, which
equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive
Essentials(TM) suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon,
with additional offices in Los Angeles, New York City and Miami/
Ft. Lauderdale. For more information on any of Rentrak's services,
please visit http://www.rentrak.com/. Contacts: Rogers & Cowan
for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124
(310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie
Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, ,
both of of Rogers & Cowan for Rentrak Corporation Web Site:
http://www.rentrak.com/
Copyright