SharpSpring and Enthusem Integrate to Help Marketers Automate and Track Direct Mail-to-Digital Campaigns
08 March 2017 - 3:30AM
SharpSpring, Inc. (NASDAQ:SHSP), a global provider of cloud-based
marketing technologies that help marketers drive more leads,
convert leads to sales and optimize their spend, announced today
the launch of its integration with Enthusem by Prospect Smarter,
Inc., an offline-to-online marketing tool that automates direct
mail, personalized at scale.
The new integration allows customers to leverage information
SharpSpring captures about prospects — such as site visits, emails
opened, or lead score — to dynamically deliver hyper-personalized
mailers from Enthusem. The printed mailer could then incorporate
personalized elements such as the contact’s own social media images
or company branding.
For example, Enthusem can automatically print and send mailers
at the exact right time based on lead behavior triggered by
SharpSpring automation tasks. Once engaged offline, recipients that
go back online could then trigger a new SharpSpring automation task
to improve conversion to a sale, such as an alert to the sales team
or automatically adding a contact to an email series to move a lead
further down the sales funnel.
The combination of direct mail and automation can be a powerful
strategy to expand marketers’ reach. In Breaking Through the Noise,
a recent report from the Canada Post, 51% of consumers said they
prefer companies that use a combination of mail and email when
communicating with them.
“Enthusem’s automated personalization-at-scale technology allows
marketers to gain attention offline which drives interested
consumers right back online where our customers’ trackable,
personal and rich experiences await,” Enthusem owner and CEO Paul
Blaylock said.
“Advanced targeting and personalization are some of the top
benefits of marketing automation,” SharpSpring CEO Rick Carlson
said. “When marketers combine SharpSpring’s behavioral tracking and
analytics with Enthusem’s offline personalization tactics, they can
multiply their impact and results.”
More information about the integration is available at
www.sharpspring.com/enthusem.
About SharpSpring, Inc.
SharpSpring, Inc. (SHSP) is a rapidly growing, global provider
of cloud-based marketing automation solutions that enable
businesses to improve lead generation and engagement to drive more
sales. The company’s product lines, which include SharpSpring
and SharpSpring Mail+, are known for their innovation, flexible
architecture, ease of use, and cost-effectiveness — all backed by
high-quality customer support. Learn more at www.sharpspring.com
and www.sharpspringmail.com.
About Enthusem Enthusem, by Prospect Smarter, is an
offline-to-online marketing tool that automates direct mail,
personalized at scale, and integrates with the most popular
marketing automation and CRM systems, such as SharpSpring. To learn
more about Enthusem, please visit
http://site.enthusem.com/about/.
SharpSpring Contact:
Edward Lawton
Chief Financial Officer
617-500-0122
ir@sharpspring.com
Enthusem Contact:
Angela Medlar
Director of Technology
angela.medlar@enthusem.com
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