Simplay Labs Announces PrimePass™ Certification Program for Transmission of Premium 4K Ultra HD Content
07 January 2014 - 9:00AM
Business Wire
PrimePass Logo to Identify UHD Devices Designed
to Access High-Value Digital Motion Pictures, Television Programs
and Audio Conten
Simplay™ Labs, LLC, the leading provider of standards compliance
and interoperability testing services for consumer electronics (CE)
and mobile devices, today announced it has created the industry’s
first program to certify devices that transmit or receive premium
4K Ultra HD (UHD) content. The PrimePass™ certification program
will incorporate a logo that allows consumers to easily identify
PrimePass-certified devices. Membership in the program is open to
all device manufacturers and also to content distributors who wish
to identify PrimePass-ready content.
“Simplay Labs developed the PrimePass certification and logo
program with the consumer in mind. Our goal is to assist
manufacturers and retailers to provide the best in-home, premium
content experience for their customers,” said Solomon Langley,
general manager of Simplay Labs.
With four times the clarity of 1080p/60 full HD video
resolution, 4K UHD is ready to deliver the ultimate home theater
experience. However, consumers currently lack a means to identify
devices that have the right set of capabilities to access premium
content. The PrimePass logo reassures consumers that the products
they purchase are ready for premium 4K UHD content. In addition,
the program also opens up the possibility of new business models in
the delivery of premium entertainment, such as early access to
movie releases, and live sports and music events.
”We want consumers to know that they can have the ultimate
immersive experience when using a Samsung UHD TV in their living
room,” said John Ryu, vice president at Samsung Electronics. “The
PrimePass certification gives consumers the confidence they need as
they get ready to move up to and start enjoying the life-like
detail and picture quality of this next-generation TV
technology.”
The PrimePass certification program will verify the transmission
of premium content using proven industry standards for content
delivery over wired interfaces such as HDMI® and MHL®, in addition
to link protection such as HDCP. Submitted devices are subjected to
a broad range of tests for 4K video, multi-channel audio, HDCP 2.2
link protection support as well as enhanced interoperability
testing. PrimePass certification will initially be available for
products with HDMI and MHL interfaces. Support for other interface
standards will be announced as it becomes available. The first
PrimePass-certified products are expected to be available at retail
during the first quarter of 2014.
”Futuresource is forecasting strong growth for the UHD TV
market, based on a simple and compelling value proposition for
consumers. We predict an installed base of 46 million 4K UHD TVs
globally by the end of 2017,” said Sarah Carroll, director at
Futuresource Consulting. ”However, we recognize the risk of
confusion regarding the capabilities of different devices and we
believe that initiatives like the PrimePass program can be useful
tools to simplify consumer choice.”
For more information about PrimePass, program membership and the
benefits to consumers, please visit at www.primepass.tv. Companies
interested in joining the program should contact
join@primepass.tv.
About Simplay Labs, LLC
Simplay Labs, LLC is the leading provider of standards
compliance and interoperability testing services for consumer
electronics and mobile devices that incorporate HDMI, MHL, HDCP and
WiSA-based technologies. Simplay Labs and its worldwide Authorized
Testing Centers (ATCs) offer device manufacturers a full suite of
testing programs, test equipment, development and performance tools
designed to ensure the highest level of performance and
interoperability amongst devices transmitting and receiving premium
digital audio/video content. Simplay Labs is a wholly-owned
subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).
Simplay, Simplay HD, the Simplay HD logo, PrimePass and the
PrimePass logo are registered trademarks or trademarks of Silicon
Image, Inc. in the United States and/or other countries. All other
trademarks and registered trademarks are the property of their
respective owners in the United States and/or other countries.
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Simplay Labs, LLCSona Kim,
408-616-4062Sona.Kim@simplaylabs.com
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