SonoSite MicroMaxx(TM) System Wins 2006 Industrial Design Excellence AwardSonoSite MicroMaxx(tm)
30 June 2006 - 8:00PM
Business Wire
SonoSite, Inc. (Nasdaq:SONO), the world leader in hand-carried
ultrasound, announced today that its MicroMaxx ultrasound system is
a recipient of the 2006 Industrial Design Excellence Awards (IDEA).
The SonoSite MicroMaxx system is one of 106 award winners out of
1,494 applicants. Sponsored by BusinessWeek and the Industrial
Designers Society of America (IDSA), the IDEA awards are judged by
a jury of 18 leading individuals in the design world. When
reviewing applications and viewing product samples in a
face-to-face evaluation, jurors focus on design innovation, benefit
to the user, benefit to the client/business, ecological
responsibility, aesthetics and appeal. "This year's winners shared
a few things in common," remarked juror Robyn Waters, founder and
president, RW Trend LLC. "The best of the best found a way to cut
through the clutter and simplify product and message. The winning
designers were able to tune into the hearts and the minds of the
customer, not just into market trends, and deliver smart products
that reframed entire categories." This is SonoSite's third IDEA
award. In 2000, the SonoSite 180(TM), the ultrasound industry's
first hand-carried system weighing under ten pounds, won an IDEA
award and in 2003 the iLook(R) system also won an award. "As the
world leader in hand-carried ultrasound, SonoSite has built its
corporate reputation on providing point of care solutions for
physicians and their patients," said Kevin M. Goodwin, SonoSite
President and CEO. "To achieve this goal, we design hand-carried
ultrasound systems that fuse form with function. On behalf of the
entire SonoSite team, I want to thank IDSA for recognizing the
MicroMaxx system as an important example of design and healthcare
innovation." The company's newest product, the MicroMaxx system,
which incorporates SonoSite's third generation of hand-carried
ultrasound technology, began shipping in June 2005 and represents a
revolutionary crossover point between hand-carried and cart-based
systems. Weighing less than eight pounds and with the size and
appearance of a notebook computer, the MicroMaxx system delivers
high-resolution image quality at a fraction of the cost of larger,
heavier cart-based systems. A five-year warranty on the system and
most of its transducers comes standard, dramatically lowering
ownership costs in an industry that typically charges 7-10% of a
product's purchase price in annual service contracts. The
BusinessWeek IDEA report is available on newsstands today and the
IDSA quarterly magazine, Innovation, will publish further
information on the winners in its annual yearbook this fall. All
winners with descriptions, photos and contacts are featured on
IDSA's website www.idsa.org. About SonoSite SonoSite, Inc.
(www.sonosite.com) is the innovator and world leader in
hand-carried ultrasound, with an installed base of more than 25,000
systems. The company, headquartered near Seattle, is represented by
eight subsidiaries and a global distribution network in over 75
countries. SonoSite's small, lightweight systems are expanding the
use of ultrasound across the clinical spectrum by cost-effectively
bringing high performance ultrasound to the point of patient care.
The company employs approximately 500 people worldwide. About IDEA,
Industrial Designers and IDSA The IDEA program fosters business and
public understanding about the impact of industrial design
excellence on the quality of life and the economy. Industrial
designers determine the form, use features and interaction
qualities of manufactured products, packaging and digital media
systems. They study people at work, at home and in motion to create
satisfying experiences with products from the kitchen and the
office to the hospital and the warehouse, shaping these to fit
their customers and to make effective use of industrial processes.
In this way, industrial designers have a quiet but profound
presence in almost everything people encounter during the day. IDSA
is the voice of industrial design, committed to advancing the
profession through education, information, community and advocacy.
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