Sequential Brands Group Announces New Retail Partnership With HSN for The Franklin Mint(R) Brand
21 January 2015 - 12:00AM
Sequential Brands Group, Inc. (Nasdaq:SQBG) announced today that it
has entered into a long-term partnership with leading entertainment
and lifestyle retailer HSN to present a selection of the best
branded collectible and memorabilia products that The Franklin
Mint® will be offering to consumers.
"We look forward to working with The Franklin Mint and
reintroducing this iconic American retail brand to our customers,"
said Anne Martin-Vachon, Chief Merchandising Officer for HSN.
"Through this new partnership, HSN will be able to offer our
customers an impressive array of collectibles that commemorate
important moments in history and strengthen the bonds between
family and friends."
The Franklin Mint, which is celebrating its 50th anniversary
will debut on HSN on Friday, January 23, at 12 p.m (EDT) / 9 a.m.
(PST), and feature such iconic products as the Jackie O pearl
necklace and earrings collection; replicas of the original Louis
Comfort Tiffany Lamps currently on display at the Metropolitan
Museum of Art; limited edition military timepieces; and an
exclusive Pope John Paul II collectible, among others – all
exclusive to HSN.
The Franklin Mint has also enlisted popular appraiser and
historian Elyse Luray, one of the hosts of History Detectives on
PBS and host of SyFy series Collection Intervention, to serve as an
on-air guest during the HSN launch. All items will be available for
purchase on HSN.com, beginning January 23rd.
"Our partnership with HSN is an important step in a multi-year
strategic plan to reintroduce The Franklin Mint brand to a global
audience," said Rick Platt, Group President, Brand Management of
Sequential Brands Group, which owns The Franklin Mint. "Over the
past year, we have begun to strengthen the distribution channels
for this historic brand by securing multi-channel retail
relationships, re-launching its website in partnership with
Delivery Agent, and adding exciting new product categories."
The Franklin Mint is known as the "gold standard" in the
collectible and gift-giving arena with its mission of delivering
"quality, integrity and creativity." Over its long and celebrated
history, The Franklin Mint brand has touched millions of consumers
and collectors with a breadth of products ranging from coins and
figurines to die cast vehicles and games, with sales levels that
approached $1 billion a year at its peak.
About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands that presently
includes Ellen Tracy®, William Rast®, And1®, Avia®, People's
Liberation®, DVS®, Heelys®, Caribbean Joe®, Revo®, Nevados®,
Linens-N-Things® and The Franklin Mint®. Sequential seeks to ensure
that its brands continue to thrive and grow by employing strong
brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and in certain international territories. For more
information, please visit Sequential's corporate website
at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About HSN
HSN is a leading interactive entertainment and lifestyle
retailer, offering a curated assortment of exclusive products and
top brand names to its customers. HSN incorporates entertainment,
inspiration, personalities and industry experts to provide an
entirely unique shopping experience. At HSN, customers find
exceptional selections in Health & Beauty, Jewelry,
Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts live to 95 million households in the US in HD 24/7 and
its website - HSN.com features more than 50,000 product videos.
Mobile applications include HSN apps for iPad, iPhone and Android.
HSN, founded 37 years ago as the first shopping network, is an
operating segment of HSN, Inc. (Nasdaq:HSNI). For more information,
please visit HSN.com, or follow @HSN on Facebook and Twitter.
CONTACT: Media Contacts:
Lewis Goldberg / Caitlin Kasunich
lgoldberg@sbg-ny.com / ckasunich@sbg-ny.com
212-896-1216 / 212-896-1241
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