Sequential Brands Group Announces New Partnership With ONE Jeanswear Group to Expand Distribution for William Rast
17 February 2016 - 12:00AM
Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the
"Company") announced today it has entered into a long-term
licensing agreement with ONE Jeanswear Group to develop a category
intensified men’s and women’s jeanswear line and expand
distribution for William Rast, the fashion brand co-founded by
Justin Timberlake and Trace Ayala.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b7ab53f2-a1d2-47a5-91d6-c7c780831039
William Rast’s Fall 2016 line, the first
collaboration under the new partnership, will be previewed at
PROJECT Las Vegas February 16 – 18, 2016.
The new assortment is true to the brand’s iconic
Americana heritage known for it’s premium denim with expanded fits
and elevated washes in denim and twill. Men’s and women’s
classifications include t-shirts, woven shirts, knits, sweaters,
leather moto jackets, and military inspired bombers that complement
the new denim designs. Retail price points will range from
$30 - $110 for core pieces and up to $200 for outerwear.
Jameel Spencer, Division President of Fashion at
Sequential Brands Group, stated, “Fall 2016 is expected to be an
exciting moment for William Rast as we broaden our retail
footprint in America, and our partnership with One
Jeanswear Group is the cornerstone to its success. Their
expertise in the denim space and reputation at retail as a
best-in-class operator sets the stage for a captivating story
that we believe will disrupt the status quo in
the contemporary fashion marketplace.”
Jack Gross, Chief Executive Officer of ONE
Jeanswear Group, added, “We are thrilled to enter into this
exciting new venture with Sequential on the William Rast
brand. I have always had great interest in entering the men’s
market and I believe the William Rast brand is the right vehicle
for us to do so, complementing our strong women’s portfolio.
ONE Jeanswear Group is the leader in denim and design innovation,
and this partnership gives us the opportunity to provide our
resources and expertise towards taking this brand to new
heights.”
The launch of William Rast’s Fall 2016 line in
select better department stores will be supported by curated
campaigns featuring print, film, digital, outdoor and social as
well as live activations and support from brand ambassadors
including Tori Kelly.
William Rast is a full lifestyle brand with a
wide range of categories including men’s and women’s apparel,
outerwear, denim and footwear, men’s tailored and dress
furnishings, women’s scarves, and men’s bags, belts and small
leather goods. The brand is currently available at premium
retailers throughout the United States, Canada and Europe.
ABOUT WILLIAM RASTThe WILLIAM
RAST brand was born in 2005 in Los Angeles, California,
co-founded by Justin Timberlake and his life-long friend
and business partner, Trace Ayala. William Rast is valued for
delivering quality, fashion forward design and premium fit, and has
become a staple for denim fans worldwide. Grounded in the
iconography of American denim heritage and biker culture, yet
re-packaged and presented in a contemporary context, WILLIAM RAST
channels the renewed confidence and vision of people all over the
world today. WILLIAM RAST combines the authentic qualities of
American heritage with modern and sophisticated fits, fabrics,
washes and techniques. www.williamrast.com
ABOUT SEQUENTIAL BRANDS GROUP,
INC. Sequential Brands Group, Inc. (Nasdaq:SQBG) owns,
promotes, markets, and licenses a portfolio of consumer brands in
the fashion, active, home and lifestyle categories. Sequential
seeks to ensure that its brands continue to thrive and grow by
employing strong brand management, design and marketing teams.
Sequential has licensed and intends to license its brands in a
variety of consumer categories to retailers, wholesalers and
distributors in the United States and around the world. For
more information, please visit Sequential's website
at: www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
ABOUT ONE JEANSWEAR GROUP,
INC.ONE Jeanswear Group is a leading, global fashion
company that operates a wide, diverse portfolio of brands. ONE
Jeanswear Group oversees design, product development and
innovation, technical support, fabric procurement, marketing,
merchandising and global sourcing.
ONE Jeanswear Group includes a branded
portfolio: Gloria Vanderbilt, l.e.i, Bandolino, Jessica Simpson
(L), William Rast (L), Code Bleu, Vintage America Blues, Erika and
Nine West Jeans, Suede, and Energie.
ONE Jeanswear Group is available in multiple
channels of distribution including better department stores, mass
retailers, and ecommerce.
The photo is also available at Newscom,
www.newscom.com, and via AP PhotoExpress.
Media Contacts:
Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com
ONE Jeanswear Group
Melanie Cohen-Nathan
(212) 822-1386
Mcohen-nathan@ojg.com
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