Sequential Brands Group Announces Plans to Expand Active Lifestyle Brand AVIA in China
17 April 2018 - 10:30PM
Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the
"Company") announced today that it has entered into a multi-year
agreement with Beiying Sports Technology Co., Ltd., a leading
sports manufacturer and distributor, to bring its AVIA brand
to Greater China.
Under the new agreement, Beiying will work
closely with the Company to develop and distribute a line of men’s,
women’s and kid’s footwear, apparel and accessories. The new
collection will launch later this year across all retail channels.
Beiying also plans to open AVIA stores, including flagship stores
in key metropolitan Chinese cities, over the next few years.
“AVIA continues to attract consumers nationwide
as one of the leading active lifestyle brands known for its
pioneering technology and stylish designs. I’m excited to build on
the brand’s strong momentum in the US and introduce it to the
Chinese market – an important market with a growing sports
industry,” said Eddie Esses, President of Sequential’s Active
Division. “Together, with our new partner, the AVIA brand has the
opportunity to become a major active lifestyle brand throughout
China.”
"We are pleased to partner with Sequential
Brands Group on AVIA, an innovative active lifestyle brand," stated
Mr. Jinzhang Lin, Managing Director of Beiying. “With a rich
heritage since 1979, the brand resonates extremely well with the
Chinese consumer."
Symphony Investment Partners, a leading advisory
group in the apparel and footwear space, assisted Sequential in the
transaction.
About AVIAFounded in 1979, AVIA
came to prominence thanks to its revolutionary cantilever
technology, which remains the bedrock on which performance shoes
are made. Today, AVIA continues to lead the active lifestyle
movement with pioneering technology and stylish design for athletic
footwear, activewear, and accessories, all while bringing better
value solutions for health-conscious consumers. For more
information visit: www.AVIA.com.
About Sequential Brands Group,
Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns,
promotes, markets, and licenses a portfolio of consumer brands in
the home, fashion and active categories, which includes the
AND1® basketball brand. Sequential seeks to ensure that its
brands continue to thrive and grow by employing strong brand
management, design and marketing teams. Sequential has licensed and
intends to license its brands in a variety of consumer categories
to retailers, wholesalers and distributors in the United States and
around the world. For more information, please visit Sequential's
website at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About Beiying Sports
TechnologyBeiying is a successful sports
manufacturing, marketing and sales company located in Fujian
Province, Greater China. The Company is a subsidiary of the
industrial group Hengchong Co. Ltd, with over 1,300 employees in
Zhejiang, China. Hengchong has been a leader in the Chinese market
and through Beiying, has made a major commitment to grow its
domestic athletic business with its commitment to the AVIA brand.
Beiying has a state of the art operation, and a management
team with years of experience.
A photo accompanying this announcement is available at
http://resource.globenewswire.com/Resource/Download/7c92a800-c523-4bb7-ac85-1bb28e2ab48e
Sequential Brands Group, Inc.
Katherine Nash
512-757-2566
knash@sbg-ny.com
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