SSAG Ssa Global Technologies (MM)

SSA Global(TM) (NASDAQ:SSAG), a leading provider of extended enterprise solutions and services, today announced that The AirMiles Travel Company (AirMiles) has implemented SSA Customer Relationship Management (CRM), powered by Epiphany. The AirMiles Travel Company, the leading travel loyalty company in the UK, is using SSA Outbound Marketing, a component of SSA CRM, as the foundation for a new internal marketing process that is reducing costs and giving the company more insights into its customers and control over its loyalty programs. SSA Outbound Marketing is making it possible for AirMiles to consolidate data from partners, travel booking systems and its customers to create a single view of customer behaviour and demand. The company is using the sophisticated database management capabilities of SSA Outbound Marketing to develop a flexible, integrated marketing strategy. "The database management and analytical capability of SSA Outbound Marketing have made it possible for us to utilize what we know about our customers in terms of current and potential value, levels of engagement as well as their wants and needs," said Nigel Grimes, director, customer insight, The AirMiles Travel Company. "When we made the strategic decision to enhance our marketing process, we knew that only an industry-leading CRM solution would support our complex business model. The SSA Global solution is delivering the functionality we need to get better control and improve our understanding of our customer relationships." "With millions of customers and over a hundred partners, the AirMiles team required a solution to support the demand for accurate insight into customer needs," said Gregg Monastiero, global vice president of CRM, SSA Global. "SSA Outbound Marketing was developed to enable companies like AirMiles to cost-effectively analyze large quantities of customer data and develop marketing strategies and communications programs that turn that data into new sales and increased customer satisfaction." About The AirMiles Travel Company The AirMiles Travel Company is the UK's most rewarding loyalty scheme. Over 8 million customers collect AirMiles through its many household name collection partners including: Tesco, Shell, Scottish & Southern Energy, Interflora, Homebase and NatWest credit cards. In addition, The AirMiles Travel Company's new online shopping site offers customers the opportunity to collect AirMiles with over 80 online retailers including: Currys.com, CDwow.com, Johnlewis.com & Carphonewarehouse.com giving customers the chance to truly collect both on and off the high street. The AirMiles Travel Company offers a wide range of travel rewards with more than 100 airlines, 25,000 world-wide hotels, cruises, travel insurance, car hire and package holidays from the country's top 100 tour operators. Open to both AirMiles collectors and non-collectors, customers can pay for their travel in three ways: miles alone, a combination of miles and money and money alone where they will earn MilesBack at the rate of 1 mile for every GBP 5 spent. About SSA Global SSA Global(TM) (NASDAQ: SSAG) is a leading provider of extended ERP solutions for manufacturing, distribution, retail, services and public organizations worldwide. In addition to core ERP applications, SSA Global offers a full range of integrated extension solutions including corporate performance management, customer relationship management, product lifecycle management, supply chain management and supplier relationship management. Headquartered in Chicago, SSA Global has over 50 locations worldwide and its product offerings are used by customers in over 90 countries. For additional information, visit the SSA Global web site at www.ssaglobal.com. SSA Global(TM) is the corporate brand for product lines and subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners. # # # Forward-Looking Statements These materials may contain "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "intend," "project," "plan," "will be," "will likely continue," " will likely result," or words or phrases with similar meaning. All of these forward-looking statements are based on estimates and assumptions made by our management that, although we believe to be reasonable, are inherently uncertain. Forward-looking statements involve risks and uncertainties, including, but not limited to, economic, competitive, governmental and technological factors outside of our control, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. We operate in a changing environment in which new risks can emerge from time to time. It is not possible for management to predict all of these risks, nor can it assess the extent to which any factor, or a combination of factors, may cause our business, strategy or actual results to differ materially from those contained in forward-looking statements. Factors you should consider that could cause these differences include, among other things: -- General economic and business conditions, including exchange rate fluctuations in the United States and abroad; -- Our ability to identify acquisition opportunities and effectively and cost-efficiently integrate acquisitions; -- Our ability to maintain effective internal control over financial reporting; -- Our ability to attract and retain personnel, including key personnel; -- Our success in developing and introducing new services and products; -- Competition in the software industry, as it relates to both our existing and potential new customers.