Dealertrack Launches New Brand Identity
27 November 2012 - 8:05AM
Business Wire
Dealertrack Technologies, Inc. (Nasdaq: TRAK), formerly
DealerTrack Holdings, Inc., today unveiled a new brand identity and
updated corporate website designed to represent the company’s
position as a leading driver of innovation and progress across the
automotive retail industry. Beginning this week, the company and
its solutions will be positioned around a single new brand -
Dealertrack Technologies.
After embarking on a multi-year initiative to integrate select
software and services from more than 20 acquisitions with its core
set of organically developed solutions, Dealertrack has taken steps
to brand and represent its solutions in a clear and unified way
through its website and marketing efforts. The new brand will
reinforce consistency and unity across Dealertrack’s comprehensive
suite of web-enabled solutions for automotive dealers, lenders,
OEMs and third- party retailers.
“Our customers have told us that they’re looking to streamline
their technology partner relationships,” said Mark O’Neil, chairman
and chief executive officer, Dealertrack Technologies. “This new
identity simplifies our brand presentation as the one company, one
team, one end-to-end solution partner who can help automotive
retailers increase efficiency and profitability by integrating data
across various workflows, while enhancing the car buying experience
for consumers.”
Dealertrack Technologies’ Canadian subsidiary will also be
adopting a similar corporate brand identity beginning next month.
In addition, the company will continue to be listed on the Nasdaq
Stock Market under the ticker symbol “TRAK.”
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, OEMs, third-party retailers,
agents and aftermarket providers. In addition to the industry’s
largest online credit application network, connecting more than
19,000 dealers with more than 1,200 lenders, Dealertrack
Technologies delivers the industry’s most comprehensive solution
set for automotive retailers, including Dealer Management System
(DMS), Inventory, Sales and F&I, Interactive and Registration
and Titling solutions. For more information visit
www.dealertrack.com.
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