TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC), the leading provider of personalized traffic information for drivers coast to coast, today announced an agreement with the Florida Department of Transportation (FDOT) that provides for the development of a new Advanced Traveler Information System (ATIS) for Southwest Florida, to deliver enhanced, customizable traffic information for commuters and travelers. Through this $2 million agreement, Traffic.com will deploy a roadside network of digital traffic sensors along I-75 in Southwest Florida that will enable FDOT to use both real-time and archived traffic data to deliver valuable services to drivers via the Florida 511 System. Traffic.com will collect and process real-time, comprehensive traffic data in Charlotte, Lee, and Collier counties (including Fort Myers and Naples), and provide that data to FDOT District One (done to be consistent with title below) and the public. This vital traffic information includes incident and accident reports, vehicle speeds, congestion levels, and travel times. "We're very pleased to be partnering with Traffic.com," said Stan Cann, District One Secretary for the Florida Department of Transportation. "With our agreement to develop an Advanced Traveler Information System, we're improving the traveling and commuting experience in Southwest Florida. This technology collects and delivers accurate, real-time traffic data and allows people to make better informed travel decisions and prepare for traffic and road conditions ahead." "This competitively-awarded agreement with the Florida Department of Transportation is an expansion of our business model and can serve as an example for other state and local agencies," said David L. Jannetta, president, Traffic.com. "Government agencies across the country can take advantage of state-of-the-art technology and real-time traffic data collection to provide better, more efficient traffic services to the public - without having to obtain Federal legislation." Traffic.com offers custom traffic information solutions to public agencies across the nation. By using the private sector's proven technology and traffic-gathering resources to implement a low-cost, "off-the-shelf" turnkey system, agencies and taxpayers stand to save millions of dollars and can use the savings to invest in other critical services. The Traffic.com-dedicated 511 team, headed up by Myles Hillman, provides specialized support for agencies across Traffic.com coverage areas. Drivers within those areas are offered free, personalized traffic services delivered online, on-the-go, or on-demand. Traffic.com has a long history of working with local and state agencies across the country. Through Federal Highway Administration (FHWA) funded data service programs created under TEA-21, Traffic.com provides data services to the public and to 19 local and state agencies across the country including Boston, Chicago, Los Angeles, San Francisco, Tampa, and Washington, DC. Attesting to the success of the public-private partnerships, Traffic.com was honored by the Intelligent Transportation Society of America as a "Best of ITS" winner for its partnership with Florida DOT District 7 in 2005. About Traffic.com Traffic.com(R) is the leading provider of personalized traffic information for drivers coast to coast. Through the industry's most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 40 major metropolitan markets. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Garmin International Inc., Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo is a trademark and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2006 Traffic.com, Inc.