TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ: TRFC), the leading provider of personalized traffic information for drivers coast-to-coast, today announced an agreement with the North Carolina Department of Transportation (NCDOT) that provides for the installation of digital roadside traffic sensors along expressways around the Raleigh metropolitan area. The Traffic.com Digital Sensor Network continuously collects accurate, real-time traffic data and transmits it wirelessly to a proprietary Traffic Information Management System (TIMS). The Traffic.com data will be combined with NCDOT real-time data and incident and event-related updates obtained by state-of-the-art monitoring by Traffic.com operations center personnel. The resulting comprehensive traffic content will be immediately distributed across media, Web and wireless platforms and will be made available to North Carolina drivers. This traffic information will include incident and accident reports, vehicle speeds, congestion levels, and travel and delay times. Raleigh is the 25th area to participate in Traffic.com�s award-winning public-private partnerships for the provision of digital traffic data services. The planned sensor deployment will include the following Raleigh area expressways: I-40, I-540, I-440, US 1, and Wade Ave. �Cities like Raleigh that are experiencing tremendous economic growth are faced with numerous issues related to increasing traffic,� said David L. Jannetta, president of Traffic.com. �Our proven technology and partnership model will provide NCDOT with reliable, accurate, and complete traffic information for agency planning and provide Raleigh drivers with crucial real-time traffic alerts when and where they need it most.� The Raleigh area sensors will be installed at no cost to the state or local government agencies. Traffic.com pays for the construction, operational costs, and ongoing maintenance of the sensors, and also reinvests a portion of the revenue to expand the system. Traffic.com plans to install these sensors by this time next year. Traffic.com assists drivers avoid traffic across the U.S. by delivering free, real-time, traffic services online at www.traffic.com, on-demand with a toll free traffic hotline 1-866-MY-TRAFC, and on-the-go with an SMS service by texting a city code to TRAFC and a WAP site at mobi.traffic.com designed for access by web-enabled cell phone and mobile device. About Traffic.com, Inc. Traffic.com� is the leading provider of personalized traffic information for drivers coast-to-coast. Through the industry's most advanced data collection infrastructure, Traffic.com provides comprehensive coverage to 50 Designated Market Areas (DMAs) encompassing 83 of the most traffic congested U.S. cities. Traffic.com solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times. Customers include broadcast media, interactive, portable navigation, data services businesses and government agencies, and solutions are delivered via radio, television, Web, wireless device, and in-vehicle navigation systems. Traffic.com�s unique multi-platform distribution network creates unique, powerful branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's business partners include AOL, Comcast, Garmin International Inc., Microsoft, NAVTEQ, The Weather Channel�, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com�s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com�s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. The Traffic.com logo and Traffic.com are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. � 2007 Traffic.com, Inc.