HBA Spring Conference to Address Well-Being Innovations and Prestige Package & Design
13 December 2007 - 2:00AM
PR Newswire (US)
NEW YORK, Dec. 12 /PRNewswire/ -- HBA Global Expo
(http://www.hbaexpo.com/), the leading product development event
for the cosmetics, fragrance, personal care and wellness
industries, will present its premier educational symposium which
focuses on two powerful aspects of the industry: "Achieving
Well-Being: The New Paradigm" and "International Prestige Package
& Design." The dual program on March 4-5, 2008 at the Javits
Center in New York, will cover high interest topics that address
the growing consumer demand for healthy inner and outer beauty as
well as brand marketers' quest for "beauty-in-the-bottle." The HBA
Spring Conference is designed to support and encourage education
and networking for the industry's technical, marketing and business
professionals. The symposium will provide learning and
commercialization opportunities based on leading research, ideas
and resources for achieving well-being and packaging innovation and
design. As an indicator of the creative approach of the Symposium,
it opens each day with Keynote Addresses. "Achieving Well-Being:
The New Paradigm," begins with a keynote address by Laurent
Gilbert, Global Director of Raw Materials and Advance Research,
L'Oreal, on Tuesday, March 4th at 9:00 a.m. entitled, "Fostering
Innovation in a Global Context Relative to Characterization of Skin
and Hair in Various Regions of the World." The Wednesday, March 5th
program opens with the Keynote Address "Achieving Well-Being" and
will be presented by Jim Chastain, Managing Partner & Founder,
RealityCheck Consulting Network, on "Well-Being: Redefining a Mega
Trend," that plugs into consumers' deepest emotional connections
through a Living Diary, which explores well-being and its far
reaching impact on lifestyles and attitudes. The "Achieving
Well-Being," Technical Conference will also provide an in- depth
look at new concepts, ingredients, and technologies for addressing
the diverse major and niche opportunities for novel product
development. Sessions will focus on a very broad and comprehensive
view of what is hot in the industry and includes anti-aging tools,
animal testing alternatives, novel delivery systems, and
dermatologist-generated approaches. Other topics will cover
renewable botanicals and organic resources, nutraceuticals,
ayurvedic and Chinese botanical extracts, the impact of fragrance
on well-being, DNA technology, bio-energy and degradable,
environmentally friendly packaging. The second major thrust of the
HBA Spring Conference is its focus on "International Prestige
Package & Design." This event, being run in tandem with the
technical "Achieving Well-Being" conference, provides a two-track
forum on the importance of packaging design and the role it plays
in positioning a brand that helps the consumer identify with the
brand; and ultimately leads to customer loyalty. During the two-day
conference, attendees will discover what it takes to use packaging
and design to build brand prestige and drive consumer purchases.
The International Prestige Package & Design program, part of
the dual HBA Spring Conference, also opens each day with an
outstanding Keynote Address. On March 4th at 9:00 a.m. Ellen
Sideri, Founder & CEO, ESP Trendlab, will speak on the "Prism
Principle," and how to reach and identify with the consumer in a
complex and confusing world. The March 5th Keynote Speaker is Marc
Gobe, Chairman and CEO of Desgrippes Gobe, talking about "BRANDJAM:
Humanizing Brands through Emotional Design." Mr. Gobe will
demonstrate how design as a collaborative process can create a
profound emotional response with corporations and consumers alike.
Other sessions being presented during the Package & Design
Conference include: HAVE IT YOUR WAY: Why Prestige Packaging Can be
Sustainable; Technology Transfer in Packaging Innovation;
ATTENTION: The Visual Language of Emotion at Shelf and In Life;
Unleash Your Lashes: The Next Generation Of Mascara; and The
Psychology Of Shopping. This HBA Conference will also provide brand
and marketing professionals with insight on luxury innovations,
designers' insights, consumer behaviorism, sampling trends and an
interactive roundtable led by top beauty editors and creative
designers on what it takes to get your package featured in leading
publications. In addition to the full educational sessions
presented at the HBA Spring Conference, attendees will have an
opportunity to network and discover new resources and ideas from
leading ingredient and packaging suppliers, researchers,
scientists, brand marketers, universities and trend analysts during
the tabletop exhibits, networking breaks and cocktail reception.
Companies scheduled to participate include AISLE 9, Alcan
Packaging, Ash Ingredients, Aveda, Croda, Curtis Packaging,
Dermatrends, Dow Chemical, Estee Lauder, Gattefosse, HCT Packaging,
Independent Can Company, Influencer LLC, John Hopkins University,
Jomo Thermolding, Klocke of America, L'Oreal, Moxie, Oh, Oh,
Organics, Pangea Organics, Pochet of America, Power Paper, Product
Ventures, Sederma, Sephora, The Davi Luxury Group, Trent &
Company, Webb Scarlet de Vlam, Wendy Lewis & Company and World
Wide Packaging. For more information on the HBA Spring Conference
visit http://www.hbaexpo.com/spring-conference.htm. Early
registration and group discounts are in effect until February 14,
2008. For sponsorship and exhibiting opportunities, contact Sal
Pecoraro at 212-600-3363 or . About HBA Global Expo HBA Global
Expo, produced by CMP Information (CMPi), is the most important
product development event and educational conference in the
industry for the beauty, health and wellness industries. Showcasing
everything from formula to finish, HBA attracts beauty and personal
care professionals from all over the world. Both the exhibition and
educational conference focuses on three key areas of business:
Marketing, Technical and Naturals. The 16th Annual HBA Global Expo
and Educational Conference will take place September 9, 10, 11, at
the Jacob K. Javits Convention Center in New York. The 7th Annual
HBA Industry Awards Dinner will take place Tuesday, September 9th
at the Marriott Marquis in New York. For more information on the
HBA events go to http://www.hbaexpo.com/. DATASOURCE: HBA Global
Expo CONTACT: Annie Scully of HBA Global Expo, +1-845-368-0608, Web
site: http://www.hbaexpo.com/
http://www.hbaexpo.com/spring-conference.htm
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