Xinhua Finance Media Increases Market Share to Nearly 50% for Real Estate Ad Sales on Sina.com
02 May 2007 - 11:02PM
PR Newswire (US)
BEIJING, May 2 /Xinhua-PRNewswire/ -- Xinhua Finance Media
("XFMedia"; Nasdaq: XFML), China's leading diversified financial
and entertainment media company, announced that its Advertising
Group has increased its market share to nearly 50% for real estate
ad sales on the Sina.com website, China's leading portal site.
XFMedia's Advertising Group started selling advertising for
Sina.com in March 2006 as an agent for the thriving real estate
sector. Earlier this year it became one of only two advertising
agents handling sales for the sector at Sina.com, where its market
share of ads sold has risen to nearly 50% of the real estate ads
appearing on the highly-trafficked Chinese portal. According to the
2007 forecast by Sina.com, the total advertising revenue of the
real estate sector is RMB130 million (US$17 million). "Internet
advertising is growing in China as in other parts of the world and
XFMedia is pushing to play a major role in this area," Xinhua
Finance Media COO Mr Zhu Shan said. He went on to say "The speed
with which XFMedia's Advertising Group has moved into a commanding
position in this area reflects the dynamism and market focus of the
advertising sales team." "I am delighted that we are building such
a strong relationship with Sina.com. XFMedia aims its services at
high net worth individuals nationwide, so there is a good
synergistic fit with the website," said Mr Zhu. "Our sales
capability is strong, and we look forward to building revenue even
further in association with Sina.com in the future." XFMedia's
Advertising Group handles nationwide advertising for television,
newspapers, magazines, online and outdoor media, among which
XFMedia possesses exclusive rights to on-campus billboards in
select Shanghai universities, as well as advertising for radio
stations in Beijing and Shanghai. The Advertising Group designs,
produces and places advertising for both in-house and outside
clients. About Xinhua Finance Media Limited Xinhua Finance Media
("XFMedia"; Nasdaq: XFML) is China's leading diversified financial
and entertainment media company targeting high net worth
individuals nationwide. The company reaches its target audience via
TV, radio, newspapers, magazines and other distribution channels.
Through its five synergistic business groups, Advertising,
Broadcast, Print, Production and Research, XFMedia offers a total
solution empowering clients at every stage of the media process and
keeping people connected and entertained. Headquartered in Beijing,
the company has offices and affiliates in major cities of China
including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For
more information, please visit http://www.xinhuafinancemedia.com/ .
Xinhua Finance Media is a subsidiary of Xinhua Finance Limited
("XFL"; TSE Mothers: 9399), China's premier financial information
and media service provider. XFL owns 36.9% of the equity and 85.4%
of the voting rights of XFMedia through its holding of class B
common shares, which have ten votes per share. The investing
public, the company's China partners, executives and staff own
class A common shares in the company with one vote per share. The
dual-class common share structure was created to accommodate the
regulatory landscape of China's media sector. Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," 'confident' and similar statements. Among
other things, expectations about the Chinese advertising market and
quotations from management in this announcement contain forward-
looking statements. Statements that are not historical facts,
including statements about XFMedia's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking
statements. Potential risks and uncertainties are risks outlined in
XFMedia's filings with the U.S. Securities and Exchange Commission,
including its registration statement on Form F-1. All information
provided in this press release is as of April 19, 2007, and XFMedia
undertakes no duty to update such information, except as required
under applicable law. For more information: China Xinhua Finance
Media Ms. Joy Tsang Tel: +86-21-6113-5999 Email: United States
Richard Lewis Communications, Inc. Mr. Gregory Q. Tiberend Tel:
+1-212-827-0020 Email: DATASOURCE: Xinhua Finance Media CONTACT:
China, Ms. Joy Tsang of Xinhua Finance Media, +86-21-6113-5999, or
; or United States, Mr. Gregory Q. Tiberend of Richard Lewis
Communications, Inc., +1-212-827-0020, or , for Xinhua Finance
Media Web Site: http://www.xinhuafinancemedia.com/
http://www.sina.com/
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