NEW YORK, Sept. 7, 2012 /PRNewswire/ -- Avon
celebrated the brand's latest innovation, ANEW Clinical Pro Line
Eraser Treatment, with flash mobs coast to coast in five cities,
including New York, Chicago, Atlanta, Dallas and Los
Angeles. Professional ballroom dancer Karina Smirnoff led the moves and wowed the
crowd in Los Angeles. Avon Representatives in all cities joined in
on the flash mobs and distributed tens of thousands of samples of
ANEW Clinical Pro Line Eraser Treatment, which launches this month
across the country.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/52897-avon-anew-clinical-pro-line-eraser-treatment-skincare-dermatology
(Photo: http://photos.prnewswire.com/prnh/20120907/MM38523)
"I can never turn down an opportunity to dance—especially when
it's celebrating such an exciting new innovation like Pro Line
Eraser Treatment," says Smirnoff. "I'm so thrilled to be a part of
this big moment for Avon and
spending time with the Representatives and fans."
About ANEW Clinical Pro Line Eraser Treatment
Renowned for pioneering game-changing skincare formulations over
the last two decades, Avon
launches one of its most transformative products yet: ANEW Clinical
Pro Line Eraser Treatment with A-F33, an industry first molecule
exclusively available through Avon*. This anti-aging breakthrough was
developed in partnership with visionary dermatological company
NeoStrata Company, Inc., the same company that Avon collaborated with in the early 1990s to
first bring Alpha Hydroxy Acid (AHAs) Technology to the mass
market. ANEW Clinical Pro Line Eraser Treatment harnesses the power
of A-F33 and helps begin to reduce the look of deep and fine
wrinkles in seven days. Over time, 100% of women showed improvement
in fine wrinkles.
The Technology
Inspired by Nobel Prize-winning research that looked at blocking
mechanisms of protein production, ANEW Clinical Pro Line Eraser
Treatment leverages the power of A-F33, an innovative molecule that
has been found in testing on skin cells to work in a way that other
well known anti-aging ingredients like glycolic acid, retinol, and
CoQ10 don't by deactivating critical collagen blocking in skin
cells to help unleash untapped collagen. A-F33 is formulated to
help stimulate skin cells to produce matrix components.
The ANEW Clinical Pro Line Eraser Treatment Results
- See deep wrinkles begin to fade in just 1 week**
- Over time,100% of women showed a reduction in fine lines**
- Produces up to 50% improvement in overall fine lines and deep
wrinkles in 11 weeks**
- Faster and better than a leading dermatologist-inspired wrinkle
treatment**
- 5 out of 10 women considering a cosmetic procedure who tried
ANEW Clinical Pro Line Eraser Treatment said the serum improved
their skin so much they decided to postpone the procedure***
ANEW Clinical Pro Line Eraser is available for $39.99 exclusively through Avon Representatives. To locate an
Avon Representative call
1-800-FOR-AVON or visit
www.avon.com.
About Avon
Avon, the company for
women, is a leading global beauty company, with over $11 billion in annual revenue. As the world's
largest direct seller, Avon
markets to women in more than 100 countries through approximately
6.4 million active independent Avon Sales Representatives.
Avon's product line includes
beauty, fashion and home products, and features such
well-recognized brand names as Avon Color, ANEW, Skin-So-Soft,
Advance Techniques, Avon Naturals, and Mark. Avon is a global leader in the causes of
breast cancer and domestic violence, with more than $860 million raised and awarded worldwide through
the Avon Foundation for Women and global philanthropic programs.
The company is committed to continual improvement in environmental
stewardship, and is included in the Newsweek green rankings
of the top 500 largest US companies and the 100 Best Corporate
Citizens. Learn more about Avon at
www.avoncompany.com.
*In the mass market.
**Based on a dermatologist supervised clinical study.
***Based on a consumer perception study. Results not comparable
to cosmetic procedures.
SOURCE Avon Products, Inc.